C-Level Execs on Marketing Success

(This article is only available to members of The Luxury Marketing Council)

Inside the brains in the boardrooms.

According to Heidrick & Struggles, the No. 1 focus for C-level executives in 2009 is the customer—acquiring new ones, increasing retention and improving their lifetime value, in that order.

Eighty-eight percent of the executives surveyed said acquiring new customers was important, and 87% said the same about customer retention.

Least important on their list of priorities were improving marketing’s impact on shareholder value, retaining talent and expanding to new geographies.