Archive for July, 2009
Reaching and Serving the Luxury LGBT Markets
Growing the increasingly important LGBT (lesbian, gay, bisexual, transgender) luxury market share is about more than just ad placement. The most successful companies have genuinely engaged the community through a variety of channels.
The 2009 Wealth Report
Capgemini and Merrill Lynch Global Wealth Management present the 2009 World Wealth Report. A collaborative analysis of the macroeconomic factors that drive wealth creation and the key trends that affect High Net Worth Individuals (HNWIs) around the globe. Restoring trust and confidence in the markets and the industry [...]
Las Vegas Chapter Debut
The Luxury Marketing Council of Las Vegas debuted with great success, as reported in Vegas Magazine.
Luxe Collaborations
While meetings and events are the glue that holds the membership of the Council together, partnerships and collaborations are the fuel that drives member business. To that end, Council officers facilitate routine and regular “matchmaking” of members interested in working together on joint promotions targeted to a shared customer base, as well as marketing collaborations [...]
Arts Marketing & Cultural Philanthropy
Culture is all around us; we embrace it in our personal lives, so how do we as business leaders support the arts in our cities while promoting our products, services and messages? Every thriving metropolis is [...]
When the Going Gets Tough, the Rich Get Online
Follow the money trail…Infamously, when he was asked why he kept robbing banks—and getting caught—Willie Sutton answered, “Because that’s where the money is.” [...]
America’s Millionaires Don’t See the Economy Turning Around Any Time Soon
America’s millionaires are facing the future with uncertainty and lowered expectations, according to the 10th annual Phoenix Wealth Survey, conducted by The Phoenix Companies, Inc., a leading provider of life insurance and annuities for high-net-worth consumers. “The continuing economic turmoil has stripped America’s millionaires of their confidence and sense of security; they are feeling far worse off than they did during the last economic downturn in 2003,”
The New High-end Consumer
“Please Put My Bottega Veneta Wallet in a Plain Bag”
For high-end shoppers on Madison and Fifth Avenues in New York, the hottest must-have accessory for 2009 is not the crocodile cuff bracelet, the snakeskin clutch or the python leather purse — it’s the plain paper bag.
European Luxury Goods: How Long Is Your Tail?
Both LVMH and PPR rely on mega-brands – Louis Vuitton and Gucci – for the bulk of their Fashion & Leather Goods results. We estimate that LV represents 71% of LVMH F&LG sales and >100% of LVMH F&LG EBIT. Gucci accounts for 65% of PPR luxury [...]
C-Level Execs on Marketing Success
Inside the brains in the boardrooms. According to Heidrick & Struggles, the No. 1 focus for C-level executives in 2009 is the customer—acquiring new ones, increasing retention and improving their lifetime value, in that order.
The Consumer of the Future
In this executive report, Ban & Company provides relevant and timely information related to The Consumer View and How Brands Respond, taking into consideration three primary questions: [...]
The Luxury Institute Releases “Wealth Report”
The recent “Wealth Report” released by New York-based independent research firm The Luxury Institute, is highly interesting considering the economic woes we are currently facing. In the report, The Luxury Institute discusses the current state of the consumer spending, brand status for luxury retailers [...]
Global Chapter Collaborations
A sampling of collaborations from our New York headquarters.
It’s important to note that as a benefit of membership, members can take advantage of a reciprocal relationship with each chapter of The Luxury Marketing Council.
The Carlyle & Sotheby’s
The President & Managing Director of The Carlyle has offered a number of benefits to all of their [...]
Luxury Consumer Ready to Spend Again Within Next Year
Conspicuous consumption isn’t dead, it’s just on hiatus. That’s according to global consulting firm Bain & Company’s Luxury Market Update: 2012. The report, authored by Claudia D’Arpizio, a partner based in the firm’s Milan office, is a study of 220 luxury brands [...]
Plath & Company Accepted Into The Bay Area Green Business Program
Plath & Company demonstrates excellent eco-friendly methods
Plath & Company, a general contracting firm dedicated to construction and renovation of fine residential, commercial and historic structures has become a member of the Bay Area Green Business Program. The program is a voluntary partnership that recognizes and promotes businesses that demonstrate continuous compliance with applicable environmental [...]
