When the Going Gets Tough, the Rich Get Online
Jul 14, 2009 with Comments 0
(This article is only accessible to members of The Luxury Marketing Council)
Follow the money trail…
Infamously, when he was asked why he kept robbing banks—and getting caught—Willie Sutton answered, “Because that’s where the money is.”
In this tough retailing environment, merchants might wish to ponder his advice, which has come to be known as “Sutton’s Law.”
Should you keep advertising the way you always have, or should you start targeting the people with the money?
Filed Under: Luxe Research
