How to Survive in 2009

Notes and presentations from business meetings of The Luxury Marketing Council of San Francisco

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2008 gave birth to the most devastating economic collapse in 75 years. For virtually every luxury sector, market demand has diminished or vanished, revenues are down, and consumers are driven by fear and uncertainty. Indications for 2009 are for a worsening situation as the marketplace confronts growing unemployment, continuing credit tightening and lack of consumer confidence (and spending). What’s a marketer to do?