Five Ways Luxury Brands Can Overcome the Conundrum of Social Marketing

– excerpted from the site of Jeremiah Owyang, Web Strategist

Although we’ve seen heavy adoption of social in the tech and consumer goods space, the impacts are far reaching. One industry that’s often overlooked –but could have the most impact is the luxury industry.

Their biggest challenge isn’t the usual like convincing management, measuring ROI, or coordinating your company but perhaps something more disruptive. Consumers of luxury products want to associate with a dream, a celebrity, or other aspiration –and most of the time, that’s not common people who buy those products and who will talk about them.

By definition, luxury items are more difficult to achieve, represent the elite, or render a higher performance. Although we expect social technologies to democratize the world, we gotta be honest about today’s world, many consumers associate true luxury products with the upper echelons. With that said –there are methods luxury brands can still participate, here’s a few:

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