Into the Fray: How Should Companies Approach Collaboration Marketing Given the Potential Risks?

There are at least two sides to every business issue you’re facing today — and getting to the “right” answer often involves a serious debate. That’s the thinking behind a new series from, Deloitte.

“This week, we look at the new field of collaboration marketing, which takes advantage of social media and other leading-edge communications to build relationships with consumers and key influencers, gather deep market insights, and shape the informal discussions and opinions that can affect how consumers feel about a brand. This Debate includes perspectives from Sharon Allen, chairman of the Board, Deloitte LLP, and the John Hagel, chairman, Deloitte Center for the Edge, as well as sector-specific perspectives from the life sciences, consumer packaged goods and retail industries.”

Explore the issue and their take on how companies should move forward: Deloitte Debate: Into the Fray