New Marketing Imperatives U.S. Consumer Spending & Shopping Behavior Emerging from the Recession

• In September 2008 Booz & Company conducted a survey to understand how consumers were adapting their spending in the face of greater economic uncertainty
• A year later we refreshed our findings to better understand how the worst recession since World War II is affecting consumers’ attitudes and buying behaviors …
• …as well as how more structural, longer-term forces (e.g., media fragmentation, heightened retail format competition, growth in online research and e-commerce) are shaping consumer behavior
• To meet these objectives, we conducted an online survey of more than 2,000 U.S. consumers in October 2009, with a sample representative across demographics, geographies, product categories, and retail formats
• We integrated the survey results with other insights from our extensive client work across the marketing and media ecosystem for a broad set of consumer spending categories
• This report includes our summary findings and perspective on implications for consumer marketers and retailers

This report is only available to members of The Luxury Marketing Council