NY Times asks Marketing Professor Peter Sealey for His Opinion on Apple’s iPhone Woes
Aug 18, 2010 with Comments 0
P
eter Sealey, marketing professor at Claremont Graduate University and Luxury Marketing Council member, told the New York Times he doesn’t believe the Apple corporation will suffer any serious damage to its brand as a result of a design flaw in the latest iPhone.
The nation’s largest newspaper quoted Sealey in a recent story on Apple’s public relations response to problems with antennas on the iPhone 4. Sealey said Apple CEO Steve Jobs has so far done an adequate job of diffusing the problem.
“It is inexcusable that this problem was not found out in advance,” Sealey told the newspaper…
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Filed Under: Luxe Press







