The Luxury Marketing Council, a business organization of CEOs and senior sales and marketing practitioners, is considered the global leader in the rapidly-growing arena of luxury marketing and the “Gold Standard” for the intelligent exploration of best marketing practices and trends in the luxury marketplace.

Since its inception in 1994, The Luxury Marketing Council has developed chapters in Atlanta, Boston, Dallas, Dubai, Florida, Los Angeles, London, Mumbai, New York, Orange County, San Francisco and Sao Paulo. Currently more than 1500 leading global and regional luxury brands are “by invitation only” members of the organization.

The San Francisco chapter delivers an intensive program of intimately-exclusive, member-only, monthly events at which… 

• Experts in the luxury arena present valuable and relevant, proprietary research and trend data.

• Members network with peers in a private and confidential setting that encourages learning, collaboration and the sharing of information and experiences.

• Marketing alliances, collaborations and jointly-sponsored marketing programs are incubated and developed

In short, the Council brings together San Francisco’s smartest and most innovative marketers of luxury products and services to explore best practices, critical issues and trends. The result is a "spontaneous combustion that provides Council members with a unique platform for growing revenue, share-of-wallet and loyalty of the luxury market’s best customers…the 4 + million individuals in the U.S. with liquid portfolios of $1,000,000 or more.

Alf Nucifora

Chairman, The Luxury Marketing Council of San Francisco

A native of Brisbane, Australia, Alf Nucifora graduated from the University of Queensland with a B.A. Degree. He furthered his formal education in the United States, attending the Harvard Business School, where he earned an M.B.A. Degree.

Alf entered the advertising and marketing business on the corporate side working for two Fortune 500 companies, first in Australia and then in the United States. He then made the move to the advertising business and later advanced into agency management. Currently, he serves as principal of a marketing consulting firm, having "retired" from the responsibilities as Chairman of the Southeast office of a $310 million advertising agency in 1990. Alf is also the Chairman and Founder of the Luxury Marketing Council chapters in San Francisco and Orange County, California. The Luxury Marketing Council is a global organization representing 600 of the world's leading consumer luxury brands.

Alf, who is an avid spokesperson for the continued growth and success of the marketing communications industry, gives 50+ speeches and seminars a year dedicated to sales, marketing and communications to Fortune 500 companies, organizations and associations across the country and abroad. He is also a nationally-syndicated marketing columnist whose articles appear in 40+ business publications throughout the U.S.

Tricia Sanders

Editor, LuxeSF Magazine

Tricia provides creative services and editorial support to business and professional organizations across the U.S. Following successful interludes in retail, media relations, and as a marketing manager, Tricia combined her business experiences to form a creative services firm that specializes in the execution of marketing communications plans.