August

August 30

Marketing to the Asian-Pacific Luxury Buyer

A panel of leading Asia-Pacific experts will discuss how to connect with the Asian-Pacific luxury consumer, with an emphasis on understanding the motivational buying needs of the emerging Chinese luxury customer.

Featuring ...

6:00-8:00 PM

Pacific Union GMAC Real Estate Headquarters
One Letterman Drive
Building C
San Francisco, CA 94129 (The Presidio)

Free valet parking (Click here for a map and parking directions)

Please include your:

• Name
• Company
• Email address
• Phone number
• Your guests' names and the names of the companies they represent.

Diageo Reserve Brands
Porthos

September

September 27

How Food and Wine Leaders Leverage Their Luxury Brands

A panel comprising industry experts, eg: wine maker, restaurateur, retailer and industry trend maker discuss the "how's and why's" of leveraging the wining and dinning brand.

Featuring ...

6:00-8:00 PM

Hotel Vitale
8 Mission Street
San Francisco, CA 94105

Click here for directions and a map

Diageo Reserve Brands
Porthos

October

How to Engage Luxury Customers and Keep Them for a Lifetime

Learning the art of superior customer service from the best in travel, hospitality and retail.

6:00-8:00 PM

To be announced

Diageo Reserve Brands
Porthos

November

November 15

Young, Rich and Misunderstood

Call them what you will, Gen X, Millennials, or any other demographic nomenclature, many of the under 35 cohort have the deep financial resources and the determination to acquire the connoisseur's knowledge and live the luxury high-life.

There are also those, the young "aspirationals" who lack the financial underpinning of a high net worth, but maintain six figure annual incomes and who strive to buy better and ultimately achieve the good life as well.

There's one problem, most luxury marketers are oblivious to the needs of these growing luxury subsets which will comprise much of the luxury buying marketplace in the next decade. And of those marketers who understand the needs, most generally don't know how to address them.

This compelling program will take you inside the minds of the affluent young. Not only will you develop a clearer understanding of their behavioral characteristics, you will leave with a detailed roadmap for capturing their loyalty and their luxury dollars.

6:00-8:00 PM

To be announced

Diageo Reserve Brands
Porthos

December

December 1

A Luxury Yo! Ho! Ho! ... A Christmas Gathering

To be announced

6:00-10:00 PM

Diageo Reserve Brands
Porthos

January 2007

No Event Scheduled

February 2007

It's All About the Employee

Recruiting, training, retaining and rewarding employees in the luxury sector. "How-to" advice presented by nationally-recognized people trainers with experience in retail and hospitality service and accompanied by "best practice" case studies and examples.

Diageo Reserve Brands
Porthos

March 2007

Inside the Luxury Home

A panel of experts representing the luxury home sector (bedroom, bathroom, living room, dining room, kitchen, paint, floor coverings, art, interior design, architecture, design centers, publishing, retail, etc) provides in-depth advice and information on marketing to the luxury consumer. Program to be in partnership with the New York-based Luxury Home Alliance.

Diageo Reserve Brands
Porthos

April 2007

The World on $4,000 a Day

We explore the world of luxury hospitality and travel under the guidance of experts from the worlds of airline travel, hotels and resorts, cruise lines, group travel and destination marketing.

Diageo Reserve Brands
Porthos

May 2007

The Aesthetics of Style and Taste

Understanding luxury style, taste and tone. Designers, stylists and creative specialists tell how it’s done, what to look for, and how to communicate it.

Diageo Reserve Brands
Porthos

June 2007

Charitable Giving

How to give (as seen through the eyes of the luxury donor) and how to receive ... in the not-for-profit world of charitable fund-raising and cause marketing.

Benefit Magazine

Diageo Reserve Brands
Porthos

July 2007

Viva Las Vegas!

Learn why Las Vegas will lead the nation in more than gaming and entertainment, luxury shopping and dining to name but two of the categories. We dissect the brilliant marketing that has made Las Vegas the luxury tourism behemoth that is has become.

Diageo Reserve Brands
Porthos

August 2007

Discount Luxury and The Treasure Hunters

Learn why luxury consumers feel at equal ease in Neiman-Marcus and Costco.

Diageo Reserve Brands
Porthos

September 2007

Revisiting the Wonderful World of Bay Area Real Estate

We go inside the world of luxury real estate, this time through the eyes of the buyers and the people who support them.

Diageo Reserve Brands
Porthos

October 2007

Make Me Beautiful!!

The luxury world of the body beautiful and where it all takes place...spas, resorts, and the cosmetic surgeon's office.

Diageo Reserve Brands
Porthos

Regional events

Events are being planned for Marin (April 2007) and Napa. Details will be forthcoming.