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Benefits of Membership

Member Benefits and Services

 

The following is a comprehensive list of the member benefits and services provided by the Luxury Marketing Council of San Francisco.

  • Association: Be in the company of the most prestigious luxury product and services companies, and have personal access to decision makers within those companies .
  • Networking: Pick up the phone and call any one of the 5 00 global members of the Council and discuss marketing, budgeting and customer related issues.
  • Relationship Brokering: Take advantage of the routine and regular "matchmaking" of members interested in working together on joint promotions targeted to a shared customer base, as well as marketing collaborations and partnerships.
  • Think Tanks: Tap Council member thinking and "brainstorm" marketing problems in a formal think tank setting. Few, if any, organizations can offer convenient and timely access to the "on demand" best thinking of the luxury market sector as does The Luxury Marketing Council .
  • Executive Round Tables and Best Practices Mornings: Exchange ideas and explore critical marketing issues and topics in a "comfortable" environment where sharing takes place among the most experienced, talented and smartest of luxury marketers.
  • "CEOs Only": Take part in intimate lunches and off-sites restricted to a select gathering of CEO's with the purpose of providing a safe and secure environment for the confidential discussion and sharing of business opportunities and challenges.
  • Executive Retreats and Off-sites: Build relationships and discuss a wide range of issues and collaborative marketing opportunities in a relaxed setting with fellow members. Off-sites have been conducted aboard a Seaborn Cruise Liner, at Canyon Ranch in the Berkshires and in the Principality of Monaco
  • Benchmarking Reports: Learn from "best practice" member surveys regularly conducted on specific marketing and promotional practices, issues and trends, with non-confidential results shared among Council members. Previous surveys include "Best Practices of Best Companies in Reaching Best Customers;" "What Keeps Luxury Marketers Awake at Night;" "Best Practices of Companies Who Have Gone Global in Leveraging Their Brands;" "Strategic Giving and Philanthropy Among Luxury Marketers;" and "How Luxury Marketers View and use the Marketing Mix: Allocation of Resources" .
  • Research Library: Have access to a research library of current research by leading publications and institutions on the luxury customer and trends in the luxury market both domestically and internationally.
  • Regular access to interested media: Gain access to journalists seeking information and input with respect to trends in the luxury market (by industry), and the behavioral characteristics of consumers of luxury products and services.
  • LuxeSF website and online newsletter: Get up-to-date event and calendar information as well as recaps of monthly meetings and events. Ultimately, members will share profiles and member contact information online (with password access), post promotions and promote member company interests, news and promotional offers.
  • Access to member and prospective member lists Have access to Council member names, telephone numbers and e-mail addresses for special member-only, targeted mailings and promotions.
  • Reciprocal access and invitation to Council events in other chapters: Attend chapter meetings in New York, London, Paris, Atlanta, Boston, Dallas, Orange County and Hong Kong with additional chapters slated for opening in 2006-2007.
  • Benefit from:
    • Routine and frequent invitations to Council member events
    • Participation in Council member-sponsored promotions
    • Complimentary subscriptions to member publications
    • Speaking invitations and participation in focus groups and industry panel

For membership inquiries, please contact Council Chairman, Alf Nucifora at 415-332-1085 or nucifora@luxesf.com

 

 

Criteria for Membership

Members are top executives with significant decision making authority in their respective organizations:

  • are purveyors of luxury products or services
  • are bottom-line, results oriented
  • are committed and recognize the potential of innovative collaborations and relationship marketing
  • are seriously committed to an open sharing of information and the energetic pursuit of creative collaborations / partnerships, which will bring measurable value to their best customers
  • agree to share with the entire Luxury Marketing Council the results of their efforts, so that everyone can learn and benefit from understanding what initiatives work and what initiatives do not and why

For membership inquiries, please contact Council Chairman, Alf Nucifora at 415-332-1085 or nucifora@luxesf.com

 

 

 
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