June

June 21

Luxury Real Estate in the Bay Area ... Real Estate's Top Performers Spill the Beans

A panel of top residential sales producers will discuss the luxury real estate market in the Bay Area, what it takes to be successful in selling to the luxury buyer, and the joys and tribulations of managing and closing the sale.

Featuring the top performers from the following leading luxury real estate companies ...

6:00-8:00 PM

Mercedes-Benz of San Francisco  (San Francisco's newest Mercedes-Benz dealership)
500 Eighth Street  (at Eighth and Bryant)
San Francisco
On-street parking is available, or secured parking across the street on Eighth.

Reservations are required

To RSVP, click the Yes, I'm coming button or call 415-332-1085

Please include your:

• Name
• Company
• Email address
• Phone number
• Your guests' names and the names of the companies they represent.

Mercedes-Benz USA
Diageo Reserve Brands

July

July 19

Profiling the Luxury Consumer

The nation's leading researchers of the luxury marketplace present the latest research and trends behind the booming U.S. luxury marketplace, together with “insider” understanding of the luxury consumers who are driving the boom.

Featuring ...

6:00-8:00 PM

Anchor Steam Brewery
1705 Mariposa Street (at DeHaro)
San Francisco

Reservations are required

To RSVP, click the Yes, I'm coming button or call 415-332-1085

Please include your:

• Name
• Company
• Email address
• Phone number
• Your guests' names and the names of the companies they represent.

August

August 30

Marketing to the Asian-Pacific Luxury Buyer

How to connect with the Asian-Pacific luxury customer, with an emphasis on understanding the motivational buying needs of the emerging Chinese luxury buyer and how those vary from the better-understood Japanese buyer.

6:00-8:00 PM

To be announced

Diageo Reserve Brands
Porthos
Pacific Union GMAC Real Estate

September

September 27

How Food and Wine Leaders Leverage Their Luxury Brands

A panel comprising leading wine makers, restaurateurs, sommeliers, and industry trend makers discuss the "how's and why's" of leveraging the dining brand.

6:00-8:00 PM

To be announced

Marin Magazine
Diageo Reserve Brands
Porthos

October

How to Engage Luxury Customers and Keep Them for a Lifetime

Learning the art of superior customer service from the best in travel, hospitality and retail.

Featuring ... Customer service expert and author, Andrea Nierenberg
The Wall Street Journal called Andrea Nierenberg a "networking success story." She is a master at helping companies build their businesses by improving employee and client relationships. With a 25-year sales and marketing background, she heads The Nierenberg Group, a business consulting firm based in New York. Her company works with the world's leading businesses, such as Citigroup, Time Inc., TIAA-CREF, Food Network, Lehman Brothers, Omnicom, Coach, and Tiffany.

As a respected author and quoted expert, Nierenberg has been featured in such prominent media as the New York Times, USA Today, The Wall Street Journal, The Associated Press, Inc. Magazine and Entrepreneur. Prior to establishing The Nierenberg Group, she was publisher and sales director of Target Marketing Magazines. She has taught her business development courses to undergraduate and MBA students at the nation's top educational institutions, including the University of Chicago, Baruch College, and New York University.

6:00-8:00 PM

To be announced

Diageo Reserve Brands
Porthos
Les Concierges

November

Young, Rich and Misunderstood

Call them what you will, Gen X, Millennials, or any other demographic nomenclature, many of the under 40 cohort have the deep financial resources and the determination to acquire the connoisseur's knowledge and live the luxury high-life.

There are also those, the young "aspirationals" who lack the financial underpinning of a high net worth, but maintain six figure annual incomes and who strive to buy better and ultimately achieve the good life as well.

There's one problem. Most luxury marketers are oblivious to the needs of these growing luxury subsets which will comprise much of the luxury buying marketplace in the next decade. And of those marketers who understand the needs, most generally don't know how to address them.

This compelling program will take you inside the minds of the affluent young. Not only will you develop a clearer understanding of their behavioral characteristics, you will leave with a detailed roadmap for capturing their loyalty and their luxury dollars.

6:00-8:00 PM

To be announced

Diageo Reserve Brands
Porthos
7x7 Magazine

December

A Luxury Yo! Ho! Ho! ... A Christmas Gathering

To be announced

6:00-10:00 PM

Diageo Reserve Brands
Porthos

January 2007

No Event Scheduled

February 2007

It's All About the Employee

Recruiting, training, retaining and rewarding employees in the luxury sector. “How-to” advice presented by nationally-recognized people trainers with experience in retail and hospitality service and accompanied by “best practice” case studies and examples.

Diageo Reserve Brands
Porthos

March 2007

Inside the Luxury Home

A panel of experts representing the luxury home sector (bedroom, bathroom, living room, dining room, kitchen, paint, floor coverings, art, interior design, architecture, design centers, publishing, retail, etc) provides in-depth advice and information on marketing to the luxury consumer. Program to be in partnership with the New York-based Luxury Home Alliance.

California Home + Design
Diageo Reserve Brands
Porthos

April 2007

The World on $4,000 a Day

We explore the world of luxury hospitality and travel under the guidance of experts from the worlds of airline travel, hotels and resorts, cruise lines, group travel and destination marketing.

Diageo Reserve Brands
Porthos

May 2007

The Aesthetics of Style and Taste

Understanding luxury style, taste and tone. Designers, stylists and creative specialists tell how it’s done, what to look for, and how to communicate it.

Diageo Reserve Brands
Porthos

Regional events

Events are being planned for Marin and Napa. Timing and details will be forthcoming.