Members collaborate for greater success

"It’s a classic example of collaboration between members," said Al Spector, owner of Marin Sailing School. With an introduction from The Luxury Marketing Council, Spector met Linda Viviani, CEO and Founder of Viviani Destination Management, and the two savvy entrepreneurs immediately appreciated an opportunity to combine efforts and to create a new experiential offering for their clients.

As a result, Viviani and Spector have successfully collaborated on a number of offerings specifically geared toward the growing luxury adventure travel market. Viviani also included The Marin Sailing School in one of its 2007 packages submitted to Neiman Marcus’s exclusive customer-recognition program, In Circle. The Neiman Marcus inclusion is a smart marketing move for Spector and creates a direct connection for the emerging company and the clientele who seek him.

The Marin Sailing School began offering instructional classes with the ‘06 season, and Spector, a seasoned corporate executive, was already running a successful grass-roots marketing program. However, by teaming with Viviani, his school has immediate access to a client base that perfectly fits his target market -- high-end luxury consumers. “It validates and enhances the luxury brand that I've been building,” said Spector.

Viviani Destination Management is the oldest and largest destination management company in Northern California’s Wine Country and enjoys an exemplary reputation for service excellence.

Established in the historic Wine Country in 1980, Viviani, Inc. has remained at the forefront of event planning in Northern California. Currently, their network of contacts and connections for event planning and production are unparalleled in the industry, and they have helped to shape a market that appeals to high-end, discriminating clientele and corporate business.

Opened in 2006, The Marin Sailing School specializes in one-on-one and very small group instruction. With a commitment to delivering a first-class sailing experience, the school uses innovative teaching techniques and technology to inspire seamanship. Anyone looking for a luxurious adventure with guaranteed fun will not be disappointed. Spector modified a 28-foot Pearson Sloop, La Sabrosa, with teaching and exquisite accommodation in-mind. The school’s flagship teaching vessel and captain deliver a truly unique experience for students -- newcomers and old salts alike.

“The foundational spirit of The Luxury Marketing Council is that of collaboration and networking,” says San Francisco Chapter Chairman, Alf Nucifora. “This is a perfect example of what Council Members are accomplishing by creating synergies for building their businesses through luxury collaborations.”

Adding sailing instruction as a component to a Viviani experience seems the perfect synergy, indeed. With clients from around the world who desire luxurious, hands-on adventure, the pairing of gourmet food, fine wine and sailing on the bay is not only enticing, it’s absolutely alluring.

Discover more about these fabulous collaborations, including:

Sailing San Francisco ... a day on the Bay

Sailing San Francisco ... a night on the Bay

Wine Country Triathlon California Adventure