All Entries in the "Luxe Experts" Category
New eBook Provides Comprehensive Body of Knowledge Social Media Marketing
Toby Bloomberg, president of Atlanta-based Bloomberg Marketing, has written Social Media Marketing GPS using Twitter as a content platform and distribution channel. She conducted 40 Tweet interviews with 40 prominent social media marketers including people from Dell, Comcast, Marketing Profs and BlogHer. 12 chapters take you from the importance of social media to ethics to [...]
Guide to Starting with Twitter for Business
Although Twitter has been around since 2006 and has gained incredible popularity over the last year, there has always been at least one major obstacle holding it back from being as quickly adopted as other social networks like Facebook. That obstacle is both its weakness and its strength because Twitter is a very different type [...]
5 Questions to Help You Develop a Social Media Strategy
Marketers are having to learn to be even more proactive in engaging customers and providing something of value beyond merchandise or services. Studies have show that affluent spenders do not want to lower their standard of living, but do want to be more careful in the purchasing decisions they make. Learn how social media can help you connect with your customers and clients.
Passion Brands
Luxury Marketing Council members have the distinct pleasure of previewing a chapter from Kate Newlin’s new book, Passion Brands. “F.Scott Fitzgerald wrote in The Great Gatsby that personality is forged by an “unbroken string of successful small gestures.” As with people, so with brands. Brand personality takes root in the soil of its own heritage and history.”
Reaching and Serving the Luxury LGBT Markets
Growing the increasingly important LGBT (lesbian, gay, bisexual, transgender) luxury market share is about more than just ad placement. The most successful companies have genuinely engaged the community through a variety of channels.
Arts Marketing & Cultural Philanthropy
Culture is all around us; we embrace it in our personal lives, so how do we as business leaders support the arts in our cities while promoting our products, services and messages? Every thriving metropolis is [...]
