All Entries in the "Luxe Research" Category

A CMO’s Guide To The Social Media Landscape

– From CMO.com
Social media marketing is expected to dominate this year — so much so that 81% of CMOs plan to link their annual revenues to their social media investment, according to a recent survey by The CMO Club and Bazaarvoice. But the growing list of online social media sites makes choosing the right route [...]

New Marketing Imperatives U.S. Consumer Spending & Shopping Behavior Emerging from the Recession

In September 2008 Booz & Company conducted a survey to understand how consumers were adapting their spending in the face of greater economic uncertainty
A year later we refreshed our findings to better understand how the worst recession since World War II is affecting consumers’ attitudes and buying behaviors …
…as well as how more structural, longer-term [...]

Hospitality Vision US Performance Review

The United States (US) hotel industry welcomed the dawn of 2010. Performance measures in the first half of 2009 were particularly troublesome for many companies, and only in the closing months of that year were there glimmers of hope that the worst was over. By December 2009, a number of major markets started to experience [...]

Decade Forecast From STRATFOR

Economically, the next 10 years will mark the beginning of a massive reversal in the dominant trends of the past 500 years. For the entirety of that era, steadily rising populations have set the stage for the economic models used in every part of the world: Larger populations mean larger workforces, larger capital supplies and ultimately larger markets. The entire fabric of human economic relations has been based on the precondition of continually enlarging populations.

12 Rules for the 21st Century Luxury Enterprise

Survive and thrive in the rugged luxury landscape
-from The Luxury Institute
The luxury industry is experiencing unprecedented upheaval. A new landscape demands a reinvention of massive proportions. In 2009, in the midst of tumultuous change for the industry, the Luxury Institute reviewed five years of global proprietary luxury brand ratings surveys, fielded attitudinal and behavioral surveys [...]

The Crisis-One Year On

McKinsey Global Economic Conditions Survey results, September 2009

A year after the global economic system nearly collapsed, many companies are finally finding ways to increase profits under the new economic conditions. But almost as many expect profits to continue falling, and executives also indicate that their broader economic hopes remain fragile. Many expect more government involvement in economies and industries over the long term.

Hail to the Affluent! Bringing New Life to Luxury Marketing-New Research

If The Affluent Don’t Lead Us Out of the Recession, Then Who Will?
-from Luxury Travel 360
That is the question raised by the results of the 2009 Ipsos Mendelsohn Affluent Survey, which deals in depth with the patterns and plans of affluent consumers. We were privileged to attend the presentation and, while the survey deals in [...]

Lost Decade for Income: Change for Households, by State

By Phil Izzo for The Wall Street Journal
Today’s Census data showed that household income has dropped to levels below 1999, essentially wiping out a decade of progress. Yet the move in household income wasn’t the same everywhere. Some states were hit harder than others.

To see the state-by-state analysis, click through to the Wall Stree Journal [...]

Email Trend Benchmarking Report

The Epsilon Q1 2009 Email Trends and Benchmarks study shows an increase in open rates and deliverability from Q1 2008 and a slight decrease in click rates from Q1 2008. These fi ndings reveal that email continues to be an effective marketing vehicle and additional Epsilon research shows that performance extends well beyond the channel.

Into the Fray: How Should Companies Approach Collaboration Marketing Given the Potential Risks?

There are at least two sides to every business issue you’re facing today — and getting to the “right” answer often involves a serious debate. That’s the thinking behind a new series from, Deloitte.
“This week, we look at the new field of collaboration marketing, which takes advantage of social media and other leading-edge communications to [...]

Luxury Institute Wealth Report

In the most recent “Wealth Report” New York-based independent research firm The Luxury Institute discusses the luxury retail customer experience, wine and liquor preferences for wealthy U.S. consumers and wealthy Chinese consumers opinion of luxury brands. Pulling on their resources to tap into the minds of high net-worth individuals, The Luxury Institute is able to track and evaluate the trends and opinions of today’s most highly coveted consumers.

LVMH: King of the Luxury Jungle

-from Bernstein Research
September 2009
Profit from temporary W&S woes to bag the stock at discount prices
LVMH is the strongest player in the luxury goods industry, a giant in an industry where fixed costs make scale paramount; the only “two-legged” balanced player, leading with mega-brands in both Leather Goods and Wines & Spirits; enjoying stable group EBIT [...]

Five Ways Luxury Brands Can Overcome the Conundrum of Social Marketing

By definition, luxury items are more difficult to achieve, represent the elite, or render a higher performance. Although we expect social technologies to democratize the world, we gotta be honest about today’s world, many consumers associate true luxury products with the upper echelons. With that said –there are methods luxury brands can still participate, here’s a few:

Luxury Business Responding to Crisis

Many luxury goods companies are in the grip of a double crisis. A declining economy has hit sales, while a financial credit crisis has made debt difficult and costly to raise and service. The result is that many luxury companies find themselves in a liquidity crisis
that requires urgent remedial action
to survive.

The 2009 Wealth Report

Capgemini and Merrill Lynch Global Wealth Management present the 2009 World Wealth Report. A collaborative analysis of the macroeconomic factors that drive wealth creation and the key trends that affect High Net Worth Individuals (HNWIs) around the globe. Restoring trust and confidence in the markets and the industry [...]