All Entries in the "Luxe Intelligence" Category
Hail to the Affluent! Bringing New Life to Luxury Marketing-New Research
If The Affluent Don’t Lead Us Out of the Recession, Then Who Will?
-from Luxury Travel 360
That is the question raised by the results of the 2009 Ipsos Mendelsohn Affluent Survey, which deals in depth with the patterns and plans of affluent consumers. We were privileged to attend the presentation and, while the survey deals in [...]
Lost Decade for Income: Change for Households, by State
By Phil Izzo for The Wall Street Journal
Today’s Census data showed that household income has dropped to levels below 1999, essentially wiping out a decade of progress. Yet the move in household income wasn’t the same everywhere. Some states were hit harder than others.
To see the state-by-state analysis, click through to the Wall Stree Journal [...]
Email Trend Benchmarking Report
The Epsilon Q1 2009 Email Trends and Benchmarks study shows an increase in open rates and deliverability from Q1 2008 and a slight decrease in click rates from Q1 2008. These fi ndings reveal that email continues to be an effective marketing vehicle and additional Epsilon research shows that performance extends well beyond the channel.
Into the Fray: How Should Companies Approach Collaboration Marketing Given the Potential Risks?
There are at least two sides to every business issue you’re facing today — and getting to the “right” answer often involves a serious debate. That’s the thinking behind a new series from, Deloitte.
“This week, we look at the new field of collaboration marketing, which takes advantage of social media and other leading-edge communications to [...]
Luxury Institute Wealth Report
In the most recent “Wealth Report” New York-based independent research firm The Luxury Institute discusses the luxury retail customer experience, wine and liquor preferences for wealthy U.S. consumers and wealthy Chinese consumers opinion of luxury brands. Pulling on their resources to tap into the minds of high net-worth individuals, The Luxury Institute is able to track and evaluate the trends and opinions of today’s most highly coveted consumers.
LVMH: King of the Luxury Jungle
-from Bernstein Research
September 2009
Profit from temporary W&S woes to bag the stock at discount prices
LVMH is the strongest player in the luxury goods industry, a giant in an industry where fixed costs make scale paramount; the only “two-legged” balanced player, leading with mega-brands in both Leather Goods and Wines & Spirits; enjoying stable group EBIT [...]
Five Ways Luxury Brands Can Overcome the Conundrum of Social Marketing
By definition, luxury items are more difficult to achieve, represent the elite, or render a higher performance. Although we expect social technologies to democratize the world, we gotta be honest about today’s world, many consumers associate true luxury products with the upper echelons. With that said –there are methods luxury brands can still participate, here’s a few:
No More Cold Calling
Keys to propelling your sales in any economy, keep your loyal customers, and attract new business without increasing your cost of sales. From the July 29, 2009 program, “Boot Camp…Combat the Recession and Learn New Strategies for Business Survival”
Luxury Business Responding to Crisis
Many luxury goods companies are in the grip of a double crisis. A declining economy has hit sales, while a financial credit crisis has made debt difficult and costly to raise and service. The result is that many luxury companies find themselves in a liquidity crisis
that requires urgent remedial action
to survive.
How to Survive in 2009
2008 gave birth to the most devastating economic collapse in 75 years. For virtually every luxury sector, market demand has diminished or vanished, revenues are down, and consumers are driven by fear and uncertainty. Indications for 2009 are for a worsening situation as the marketplace confronts growing unemployment, continuing credit tightening and lack of consumer confidence (and spending). What’s a marketer to do?
Top 10 Wines Under $20.
Wine educator and writer Liza Zimmerman (http://lizathewinechick.com) proved that luxury and high price are not necessarily synonymous as she revealed, and members sampled, 10 hidden treasures from around the world in this tasting event that paid more attention to what’s in the bottle rather than the label on the bottle.
The 2009 Wealth Report
Capgemini and Merrill Lynch Global Wealth Management present the 2009 World Wealth Report. A collaborative analysis of the macroeconomic factors that drive wealth creation and the key trends that affect High Net Worth Individuals (HNWIs) around the globe. Restoring trust and confidence in the markets and the industry [...]
When the Going Gets Tough, the Rich Get Online
Follow the money trail…Infamously, when he was asked why he kept robbing banks—and getting caught—Willie Sutton answered, “Because that’s where the money is.” [...]
America’s Millionaires Don’t See the Economy Turning Around Any Time Soon
America’s millionaires are facing the future with uncertainty and lowered expectations, according to the 10th annual Phoenix Wealth Survey, conducted by The Phoenix Companies, Inc., a leading provider of life insurance and annuities for high-net-worth consumers. “The continuing economic turmoil has stripped America’s millionaires of their confidence and sense of security; they are feeling far worse off than they did during the last economic downturn in 2003,”
The New High-end Consumer
“Please Put My Bottega Veneta Wallet in a Plain Bag”
For high-end shoppers on Madison and Fifth Avenues in New York, the hottest must-have accessory for 2009 is not the crocodile cuff bracelet, the snakeskin clutch or the python leather purse — it’s the plain paper bag.
