Archive of 2009 Programs

Wednesday, November 18th
6.00 – 8.00 PM

*** FINAL EVENT FOR 2009***

“These are the times that try men’s souls”. The words are Thomas Paine’s from 1776. They were equally relevant in 2009 and will remain equally applicable in 2010. With that in mind, The Luxury Marketing Council wants to get you in fighting shape- trim, taught and terrific- for the year ahead.

We’ve assembled a team of leading personal advisors and trainers who will help you fine-tune the “existing” you and prepare the “new” you for the challenges that lie ahead. You’ll have one-on-one face time or group time (your choice) with experts in personal finance, cosmetic surgery, bespoke tailoring and the all-important social and business etiquette… not to mention tasting the spectacular wines of Napa Cellars.

And you’ll have a first-time opportunity to visit San Francisco’s most exciting new condominium complex, Union by Palisades.

Please note that there will not be any formal business presentation for this event. Attendees will be free to interact with the featured experts at their own leisure during the 2 hour event.

Featuring:

Dr. Scott Moser
Cosmetic Surgeon

Syndi Seid
Advanced Etiquette

Kenneth Winn
Merill Lynch, Global Wealth Management

Bruce Zuckerman
Zuckerman & Asociates Custom Clothiers

Location:

Union by Palisades
2125 Bryant Street (between 19th and 20th Streets)
San Francisco, CA

Note: Free on-premise parking will be available

Presenting Sponsors:

Wednesday, November 11
6.00-8.00 PM

As a special pre-Thanksgiving treat, The Luxury Marketing Council invites its members to a special evening of Scotch and Diamonds featuring the incomparable single malt Scotch whiskies of the Balvenie and the peerless diamonds of Simayof.

Taste the finest single malt scotch whisky and peruse the world’s fines diamonds.

You’ll taste a flight of the finest Balvenie single malt Scotch whiskies as a Simayof diamond expert extols on a selection of flawless Simayof diamonds. This is craftsmanship at its finest, tailored to deliver sensory perfection in sight, taste and touch.

Your Balventie Tastemaster & Ambassador … Andrew Weir

Andrew has the privilege of educating interested Americans, from newbies to longtime aficionados, by sharing his deep knowledge of Scotch whisky and The Balvenie story.  He is a prolific Twitter user as well (you can follow him @BalvenieAW)

The Balvenie has always produced single malt Scotch whisky according to the principles of founder William Grant.  It stands today as the only Scottish distillery to grow and floor-malt its own barley and has its own coopers and coppersmiths to tend its traditional distilling equipment.

The Balvenie range of whiskies includes, The Balvenie DoubleWood 12 Year Old, The Balvenie Single Barrel 15 Year Old, The Balvenie PortWood 21 Year Old and the celebrated Vintage Cask releases.

Location:

Simayof Union Square
295 Geary Street
San Francisco, CA 94102
415-391-0152

The Simayof family has a proud diamond and exquisite jewelry design tradition. The Simayof name and the jewelry trade have been linked to each other for several generations, establishing an unquestionable, strong and leading reputation.

Presenting Sponsors:

The Inaugural Meeting of The Luxury Marketing Council for the Monterey Peninsula

Wednesday, November 4th
6.00 pm – 8.00 pm

Highlands Inn
120 Highlands Drive
Carmel

With a special presentation by Stephen Kraus, Vice President, Harrison Group
“Buying Motivations and Behavior of the Affl uent in Recessionary Times”

Presentation commences at 6.45 pm

For additional information, contact Linda Almini at 831-402-3915 or linda@65mag.com

This event graciously sponsored by:

Thursday, November 5th
6.00 – 8.00 PM

A panel comprised of the “best and brightest” concierges from San Francisco’s elite corps of hotel properties addresses the following questions:

• How do the concierge staff at San Francisco’s leading luxury hotels make recommendations with respect to dining, entertainment, retail purchases, personal services, venues, experiences, etc?
• How do they develop their information-base and stay current with what the marketplace has to offer?
• What’s the effective way for marketers to get their products and services seen, noticed and recommended by concierges?
• What do customers and guests expect from the concierge? What do they seek? What are their hot-button requests?

Featuring:

James McCasland
Hilton San Francisco

Chris Morano
W San Francisco

David Rice
Clift Hotel

Robert Spinard
The Ritz-Carlton San Francisco

Location:

The Taylor
18 Pleasant St
San Francisco

Presenting Sponsors:

Thursday, October 29th
6.00 – 8.00 PM

With the ubiquity of Facebook, the almost annoying omnipresence of Twitter, and the constant pinging from LinkedIn, Plaxo, et al, not a day goes by without luxury marketers being reminded of the growing presence and influence of Social Media. But is it for real? Will it endure? Will my business be in jeopardy without it? And if I decide to take the plunge, how do I apply the technology for ROI rather than WOT (waste-of-time)?

In this compelling presentation, a panel of the best-and-brightest in Social Media will explain the truth and reality behind the myth and deliver actionable strategies for applying Social Media in today’s cut-throat, competitive business environment where there is little or no sympathy for fad and hype.

Featuring:

Brandon Pierce Regional Sales Director Facebook

Greg Shove CEO Halogen Guides

Adam Helwah Principal Secret Sushi Creative

Paul Cloutier Social Media Consultant

Location:

The Infinity
The Infinity Club Lounge
Main & Folsom Streets

Enter through the Courtyard between 301 & 333 Main Street, San Francisco

Presenting Sponsors:

Wednesday, October 14th
6.00 – 8.00 PM

The Luxury Marketing Council, in partnership with Napa Valley Vintners and its member wineries extends an invitation to an evening of fine wines. Join us at the Arclinea, San Francisco’s premier kitchen showroom as we taste the finest wines of Napa Valley in celebration of Harvest Week.
Featuring the member wineries of the Napa Valley Vintners…

• Alpha Omega
• Benessere
  
• Cakebread Cellars
  
• Duckhorn Vineyards
  
• Faust
  
• HALL
  
• John Anthony Vineyards
  
• Napa Cellars
• Paraduxx
• Renteria Wines
  
• Signorello Vineyards

Location:

Arclinea San Francisco
91 Third Street
San Francisco, CA 94103

Presenting Sponsors:

Friday, October 9th
12.00 – 3.00 PM

The Luxury Marketing Council, in partnership with the Golden Gate Yacht Club and the Jeffrey Scott Agency extends an invitation to watch the Blue Angels perform in a rehearsal from the best seats in the house.

Join us at the Golden Gate Yacht Club where we’ll enjoy lunch, raise a glass or two, and watch the spectacular Blue Angels perform right before our very eyes.

Program Details:

Date & Time: Friday, October 9th . 12.00 – 3.00 PM

Buffet Lunch: 12.30 – 2.00 PM
Blue Angels Performance: 2.00 – 3.00 PM

Location:

Golden Gate Yacht Club
1 Yacht Road
San Francisco
For Google coordinates, click here

Presenting Sponsors:

Top editors share how they think, select, and like to be pitched…

Thursday, October 8th
6.00 – 8.00 PM

It’s a common question for most marketers. How do you get media coverage? Why is it that some companies, irrespective of size, are always in the press? What’s their secret?

We’ve assembled a panel of the top editors in the world of luxury lifestyle publishing, to tell you how they think, how they select and how they like to be pitched.

They’ll address the following:

• What are the behind-the-scenes activities in publishing a high-end lifestyle or shelter magazine
• How do editors select story ideas for coverage
• How do editors remain current on design trends and influences
• What is the correct protocol for a marketer to pitch a story
• What is the impact of internet coverage on editorial policy and procedure
• To what extent is there a “separation of church and state” between the editorial and advertising departments

Featuring:

Diane Dorrans Saeks
Author and Editor-at-Large
C Magazine; Design Editor, San Francisco Magazine

Heidi Gerpheide
Publisher
California Homes Magazine

Stefanie Lingle Beasley
Editorial Director
18 Media, GENTRY San Francisco Peninsula – GENTRY Silicon Valley/South Bay — GENTRY DESIGN

Jody Kennedy
San Francisco City Editor
Metropolitan Home Magazine

Program Details:

Time & Date: Thursday, October 8th . 6.00 – 8.00 PM
Social Hour: 6.00 – 7.00 PM
Panel Presentation: 7.00 – 8.00 PM

Location:
Ruth Livingston Studio
74 Main Street
Tiburon
For Mapquest coordinates, click here

Presenting Sponsors:

Supporting Sponsor:

Everything You Wanted to Know About Wine but Were Too Afraid to Ask

Wednesday, September 30th
6.00 – 8.30 PM

Please note: This event is limited to the first 100 confirmed RSVPs

Many of us have more than a passing interest in wine. We’re more than quaffers, but still essentially novices when it comes to the nuances of taste, varietal distinction and food pairing, not to mention the complexities of production, distribution and storage. We crave information, not to the extent that we aspire to be Master Sommeliers, but certainly more than the summary learning that one receives from the tasting room experience.

This year, The Luxury Marketing Council of San Francisco will conduct a program devoted specifically to wine, but one that will represent a radical departure from the regular meeting and event format.

Program Curriculum:

Individual presentations will be made by experienced winemakers and wine educators from the following leading Napa and Sonoma wineries and estates:

1. “All about Chardonnay”
   Presented by Karl Wente, 5th Generation Winemaker and Owner, Wente Family Estates

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2. “Sparkling Wines Explained”
   Presented by Hollis Price, Assistant Winemaker, J Vineyards & Winery

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3. “The Making of Single Vineyard Estate Wine”
   Presented by Mario Monticelli, Winemaker, Trinchero Napa Valley

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4. “Land vs. Hand…Terroir explained, and the impact of the growing site on the quality of the wine”
   Presented by Mike Lucia, Assistant Winemaker, Goldeneye (Duckhorn Wine Company)

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5. “Quintessa & Biodynamics”
   Presented by Marcello Freitas, Sales & Marketing Manager, Quintessa

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6. “What Makes an Artisan Wine…The Art of Making Hand-Crafted Quality Wine”
   Presented by Megan Gunderson, Assistant Winemaker, HALL Wines

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7. “Serving and Storing Fine Wines”
   Presented by Larry Stone, General Manager & Master Sommelier, Rubicon Estate

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Program Details:

• The program will commence at precisely at 6.00 PM without the traditional pre-presentation social hour
• Attendees will be immediately seated classroom style, each provided with pre-set stemware and syllabus/tasting notes
• Participating wineries will deliver informative and entertaining 20 minute mini-seminar presentations on the subject matters detailed above
• Presentations will be delivered by winemakers and seasoned wine educators as detailed above
• Each winery will sample selected wines discussed during its presentation.
• Small plates and hors d’oeuvres, paired to each winery’s presentation, will be served by the talented chefs of The City Club of San Francisco

Location:

155 Sansome Street
San Francisco

A Relaxing Evening for Members and Guests

Wednesday, September 23rd
6.00 – 9.00 PM

The Luxury Marketing Council, in association with the organizations Advance (a global Australian network) and the British American Business Council invite you to an informal evening of outdoor chat and cheer at the Golden Gate Tennis & Swim Club on the Embarcadero on Wednesday September 23rd. There is no charge for attendance and guests are welcomed.

Enjoy British Gin & Tonics, Australian and Californian wines, summer canapes by The Bay Club and a night of networking with three global communities.

For additional event information, click here

Location:

Golden Gateway Tennis & Swim Club
370 Drumm Street
San Francisco, CA 94111

Discount or Die?

To Discount or not to Discount—Pros, Cons and Other Strategies

Wednesday, August 26th
6.00 – 8.00 PM

Since October of 2008, in what most are calling the deepest recession since the great Depression, a rash of radical discounting initiatives by a number of major luxury players has caused considerable controversy.

To discount or not to discount…that’s the question. And it leads to a series of important marketing implications which ultimately affect the long-term viability and sustainability of the brand.

• Can those who have discounted radically, survive that strategy?

• How long will it take to return, if ever, to the premium pricing that luxury products and services commanded for the last decade?

• What is the impact on margins?

• What is the effect on the perception of the brand, the appreciation of its underlying quality, and the brand’s ability to command a premium price?

• For those that survive, how long will it take to “re-educate” best customers to paying full price?

• Will radical discounting create a deflationary spiral?

• Which industry groups and brands have refused to capitulate to the short-term demands of a sour market and skittish buyer, and why?

• What alternative operational and marketing strategies are brands employing to give best customers “a reason to shop” and combat the discounting trend?

Join us for what will be a spirited debate.

Featuring a panel of experienced luxury retailers, consultants and industry veterans…

Karla Martin
Vice President
Booz & Co.

Peter Sealey
Principal
The Sausalito Group

Adi Simayof
President & CEO
Simayof

Andrew Stark
Vice President of Advertising
The Examiner

Location:

1160 Mission Street (Mission & 7th)
San Francisco, CA 94103

Supporting Sponsor

Combat the Recession and Learn New Strategies for Business Survival

Wednesday, July 29th
1.00 – 6.00 PM

The current recession has taught us two lessons…that no luxury category is immune, and everyone is feeling the pain. With that in mind, we can no longer rely upon the passive practices and outmoded formulas of the good times to see us through what is ultimately the most severe economic downturn since the Depression. Tough times call for new thinking, considered risk-taking, unorthodox approaches, and a disciplined eye on spending, coupled with a renewed commitment to ROI.

To help its members weather the storm and retool their business operations and strategies, The Luxury Marketing Council of San Francisco has assembled a team of tough, experienced Boot Camp instructors who will provide actionable, hands-on tips, tactics and tools guaranteed to deliver more productivity and profit.

Curriculum:

1.00-2.00 PM

“Buying Motivations and Behavior of the Affluent in Recessionary Times“

Presented by
Stephen Kraus
Vice President
Harrison Group

2.00-3.00 PM

“What’s Your Share of the Conversation? What is Social Media and How to Use it Effectively to Strengthen Your Brand”

Presented by
Adam Helwah
Founder
Secret Sushi Creative

3.00-4.00 PM

“Decoding Your Computer for Greater Productivity”
The inside scoop on getting the most out of your home and office computer systems for those lacking professional IT support.

Presented by
Clyde Lerner
Founder
ITM Computing

4.00-5.00 PM

“Nine Killer Steps to Propel Your Sales”
Keys to propelling your sales in any economy, keep your loyal customers, and attract new business without increasing your cost of sales.

Presented by
Joanne Black
Founder
No More Cold Calling

5.00-6.00 PM

“Exploiting Media & PR Opportunities”
Effective low-cost strategies for promoting the brand when communication dollars are scarce.

Presented by
Robert Farmer
Director of Client Services
Jeffrey Scott Advertising

Location:

The San Francisco Design Center
Galleria Building
4^th Floor, Suite 430
101 Henry Adams Street
San Francisco, CA 94103

Deconstructing Partnerships and Collaborations

Wednesday, July 29th
6.00 – 8.00 PM

The feedback has been consistent and unanimous. The # 1 expressed need of luxury marketers across the board is for more partnerships, collaborations and peer relationships that deliver new customers and more sales.

To address that need, we’ve assembled a panel of experienced practitioners in the field of partnership marketing who will pass on their experience, wisdom and advice on the planning, negotiation, mechanics and execution of “best practice” marketing partnerships. This is an indispensable program for those who seek exponential value from their limited marketing dollars.

Featuring:

Marta Benson
CEO
Gumps

Tom Hartle
Owner & Publisher
Hartle Publishing
(publishers of 7×7 Magazine, California Home + Design Magazine and Spin Media)

Steven Jaffe
Director of Partnership Marketing
Wynn/Encore Las Vegas

Location:

Park Lane Luxury Apartments

1100 Sacramento Street
Nob Hill
San Francisco

For garage parking information, please click here

To reserve your seat, email nucifora@luxesf.com call 415.332.1085

• This program is presented without charge to members and invited guests of The Luxury Marketing Council of San Francisco
• Attendance is by invitation only and is subject to a confirmed reservation
• Dress code is business or business casual

The 2nd Annual Steinway Piano Tasting

Wednesday, June 10

Back by popular demand…

The 2nd Annual Steinway Piano Tasting, an exclusive event featuring luxurious stimuli for the mind, ear and palate. With the aid of concert pianist and Steinway Artist Stephen Swedish we’ll compare the unique  “personalities” of six Steinway pianos from upright to concert grand, while pairing each with an appropriately sumptuous choice from a portfolio of Rubicon Estate wines. Selections from Cathay Pacific’s highly-acclaimed in-flight cuisine, round out the experience.

The incomparable melding of concert artistry, the world’s finest pianos and Napa’s premier wines, makes this an evening of rare emotional connection that last year brought tears of pleasure to the eyes. It’s the quintessential symphony for your senses.

Luxe Goes Sensual… The low-down on the high-end of sensual products and services

Tuesday, May 26th

***Hosted by Teatro Zinzanni with a special appearance by Zinzanni artists***

Sex is big business. An industry traditionally branded by seedy surrounds, furtive gestures and avoided eyes has now gone mainstream. And if sex and sensuality sell, the luxury versions are selling at a faster-growing and more profitable rate.

A panel of experts, all of whom are at the forefront in the marketing of high-end sensual products and services discusses the changing mores and buying behavior of the affluent American consumer when it comes to matters sensual, and delivers insight into the marketing of intensely-personal products and services for which traditional strategies are not always appropriate or effective.

The 3rd Annual Alpha Agents Seminar for the Bay Area’s Leading Residential Real Estate Agents

Thursday, May 21st

“San Francisco Real Estate…Where is it Headed?”

In this unique, view-from-the-top discussion, the heads of seven leading Bay Area real estate firms, respected industry leaders who, more than anyone else, are finely attuned to the vagaries, challenges and opportunities of the current marketplace, deliver hard-hitting opinion, candid assessment and insight about Bay Area real estate and where it’s headed

Retail and Hospitality Gone Wild

Event hosted by the Las Vegas chapter of The Luxury Marketing Council

Monday, May 18th

Please note: This event is limited to the first 100 RSVPs

Once upon a time in the world of retail and consumer marketing, “Made in the USA” meant the cutting edge. All the best practices in consumer promotion and branding originated in the good old U.S. of A. But not any longer.

Global research expert and trend spotter, Kate Ancketill, Managing Director of the London-based GDR Creative Intelligence takes us on a journey through some of the most imaginative and creative practices in retail and consumer branding, promotion, packaging, design and merchandising. Backed up with incisive and passionate commentary, Kate presents a vivid video portfolio of all that she and her team sees in their weeks on the road, recording the most innovative trends and practices in the worlds of retail and hospitality as practiced around the globe.

Conversations with Leaders in Luxury

with Eleanor Coppola

Thursday, April 23

The first family of American cinema is now a pre-eminent family of luxury lifestyle. From films to wines to luxury resorts, “Coppola” is not just a family name, but a global lifestyle brand that continues to grow in rank, authority and appeal.

Eleanor Coppola, family matriarch and mediator, artist, author and Renaissance woman, permits us a rare entree into the Coppola family. In this intimate interview, she traces the history of the Coppola brand, explains its intense bond to family, and provides a tantalizing glimpse into its evolving future. From luscious wines to lush resorts, the Coppola brand is unveiled and its future development explained in this compelling portrait of a woman who acts as counterpoint to a renowned partner, and insightful observer of and influence on all she touches.

Retail and Hospitality Gone Wild

Wednesday, April 22

Once upon a time in the world of retail and consumer marketing, “Made in the USA” meant the cutting edge. All the best practices in consumer promotion and branding originated in the good old U.S of A. But not any longer.

Back by popular demand, global research expert and trend spotter, Lucy Johnston takes us on a journey through some of the most imaginative and creative practices in retail and consumer branding, promotion, packaging, design and merchandising. Backed up with incisive and passionate commentary, Lucy presents a vivid video portfolio of all that she sees in her 52 weeks on the road, recording the most innovative trends and practices in the worlds of retail and hospitality as practiced around the globe.

Wine Gone Wild

Wednesday, April 22

Once upon a time in the world of retail and consumer marketing, “Made in the USA” meant the cutting edge. All the best practices in consumer promotion and branding originated in the good old U.S of A. But not any longer.

Back by popular demand, global research expert and trend spotter, Lucy Johnston takes us on a journey through some of the most imaginative and creative practices in retail and consumer branding, promotion, packaging, design and merchandising as they apply to the retail wine industry. Backed up with incisive and passionate commentary, Lucy presents a vivid video portfolio of all that she sees in her 52 weeks on the road, recording the most innovative trends and practices in the worlds of retail and on-premise wine marketing as practiced around the globe, with particular emphasis on Europe and South America.

Kitchen Cabinetry…What’s in, what’s out…What’s new, what’s old…What’s hot, what’s cold

Wednesday, April 8

We go inside the world of custom kitchen cabinetry, a category of home interior design that continues to command growing interest and spending. A panel of experts in the field provides an insider’s perspective on trends and best-practices, from design and manufacturing, to marketing and installation. This is a must-attend for designers, architects and showrooms which cater to the kitchen design marketplace.

“Faces” … an exhibit by Gregory J. Furman

The Luxury Marketing Council of San Francisco presents Faces, a showing of selected works by Gregory J. Furman.

Friday, April 3

Please note … the artist will be in-attendance.

Gregory J. Furman, successful marketing executive, entrepreneur and Founder & Chairman of The Luxury Marketing Council, representing 875 luxury brands in 32 cities worldwide, has always believed in the marriage of business, academia and the arts. Throughout his life he has always followed this dream.

“There’s a wonderful quote by Chateaubriand,” he said, “to which I have always aspired: “A master in the art of living draws no sharp distinction between his work and his play; his labor and his leisure; his mind and his body; his education and his recreation. He hardly knows which is which. He simply pursues his vision of excellence through whatever he is doing, and leaves others to determine whether he is working or playing. To himself, he always appears to be doing both.”

This is the first ever West Coast showing of Greg Furman’s work which now resides in the private collecti ons of several major U.S. and international art collectors.

In his business life Greg is a globally-recognized authority on luxury marketing. He routinely speaks on trends – how the luxury market is changing, how the luxury customer is changing and what the best marketers are doing to win greater share of their best customers’ loyalty and spend.

In 2006 he created the first credited course on luxury marketing for New York University’s graduate school of business.  For more than a decade he has served as an advisor to The Metropolitan Museum of Art’s Board of Trustees’ marketing and merchandising committee.  His not-for-profit involvements include Food Bank, Canine Companions (companion/guide dogs for people rendered quadriplegic), Sanctuary (helping abused women and children), Alvin Ailey Dance Theater, Pegasus (therapeutic riding for autistic children), The Metropolitan Museum of Art, The Museum of Natural History.

For some 30 years Greg has passionately pursued his interest in the arts: painting, sculpture (he works in potter’s clay) and poetry. He has also written thirteen books of poetry.

Prior to founding The Luxury Marketing Council Greg ran marketing for Bergdorf Goodman; the public relations business for Brouillard (J Walter Thompson’s Corporate Image Advertising and Public Relations Agency); marketing for The New York Stock Exchange and Public Affairs for Suncor, Sun Oil’s Canadian subsidiary.

He started his career as a journalist in Los Angeles and has a degree in English and Philosophy from St. Peter’s College in Jersey City, New Jersey. Other high points of his educational experience include studying with Marshall McLuhan (1970 – 1977) at the University of Toronto, “Strategic Marketing” at Harvard, and “Managing Critical Resources” at University of Virginia’s Colgate Darden School of Business.

If Clothes Make The Man, Lighting Makes The Home

Tuesday, March 31

Lighting is no longer the step-child in the high-end 21st century home. Leading architects and interior designers understand that superior home design must be complimented by innovative lighting design, which in turn, is supported by sophisticated, yet user-friendly lighting control systems. It‘s one of the primary design strategies by which modern homeowners enhance the value and livability of their homes.

In this compelling address, specifically designed for architects, builders and design professionals, experts in the field of lighting design and installation will detail the latest trends and best practices based on their personal experiences with high-end home design in the Bay Area.

Branding Only Works on Cattle

Wednesday, March 18

The jury’s in and the new isn’t good: consumers aren’t paying more for traditionally branded products or services anymore. No business is finding it possible to withdraw any of the money “invested” in building image, reputation, and attached emotions over the years. Our historic expectations of brands are just no longer valid.

Author, columnist, and self-styled “chief heretic” Jonathan Salem Baskin has seen new life in a new definition of brand, and has tracked its development around the world for the past few years. This new idea — based on delivering behaviors, not just awareness — could have dramatic impact on your bottom line, not to mention the efficacy of your branding investment. In this hands-on presentation designed to ensure audience members leave with practical advice, Baskin shares his 10 rules for branding in our post-branded world.

How to Survive in 2009

Wednesday, February 25

2008 gave birth to the most devastating economic collapse in 75 years. For virtually every luxury sector, market demand has diminished or vanished, revenues are down, and consumers are driven by fear and uncertainty. Indications for 2009 are for a worsening situation as the marketplace confronts growing unemployment, continuing credit tightening and lack of consumer confidence (and spending). What’s a marketer to do?

In this hard-hitting seminar, seasoned marketing consultant, author and academic Alf Nucifora, and Greg Winston, author and sales consultant extraordinaire lay out the anticipated realities of the consumer environment in 2009 and present an ROI-driven remedial plan that will continue to deliver sales in spite of an unreceptive and unresponsive marketplace.

In this seminar, you will:

• Gain insights into the current economic malaise and public mindset that has driven consumers to place a lock on their wallets and pocketbooks
• Be privy to economic projections and trends with respect to consumer confidence and spending, and the impact of that data on luxury performance in 2009
• Be exposed to marketing strategies that work best in recessionary times
• Be provided with actionable tactics and programs that stimulate consumer demand and drive sales
• Leave with the confidence that survival and success in 2009 are achievable goals in spite of industry woes