Archive of 2010 Programs

How to Make Money with Social Media

Tuesday, October 12th
12.00 – 1.30 PM

Like many people, you may have questions about social media. You may be asking whether it’s over-hyped or if it’s going to be replaced by something else or if it’s just a big waste of time. But the important question is “How can I make money with social media?”

In this informative, engaging, interactive presentation, Jamie Turner provides an insider’s look at the business models that work for social media. He answers many of the key questions businesspeople have about social media and takes a look at the tools, tips and techniques necessary to set up a social media campaign.

What you will learn:

• How to think about social media
• Most common social media mistakes
• Social media business models that work
• The 7 Deadly Sins of Social Media Measurement
• Qualitative and quantitative social media metrics
• Measuring the only thing that matters: your return on investment

Introducing Jamie Turner…

Jamie Turner is the Chief Content Officer for the 60 Second Marketer, a leading the online magazine for digital marketing. He has been profiled in the world’s best-selling marketing textbook and consults with well-known brands around the globe. He is a regular guest on TV and radio on the subject of marketing and social media and is an in-demand keynote speaker for global corporations and events.

Jamie’s new book, “How to Make Money with Social Media”, co-authored with Dr. Reshma Shah of Emory University’s Goizueta School of Business, will be published by the Financial Times Press in the fall of 2010.

Location:

McRae & Company
4th Floor
Galleria Building
San Francisco Design Center
101 Henry Adams Street
San Francisco

Presenting Sponsors:

Watch the Blue Angels Up Close and Personal

Friday, October 8th
12.00 – 3.00 PM

Buffet lunch: 12.30 – 2.00 PM
Blue Angels performance: 2.00- 3.00 PM

The Luxury Marketing Council, in partnership with the Golden Gate Yacht Club extends an invitation to watch the Blue Angels perform in a rehearsal from the best seats in the house.

Join us at the Golden Gate Yacht Club where we’ll enjoy lunch, raise a glass or two, and watch the spectacular Blue Angels perform right before our very eyes.

Please note: There will be a $25.00 per person, all-inclusive charge for the full buffet lunch and bar beverages. (Pay by check or credit card at check-in)

Location:

Golden Gate Yacht Club
1 Yacht Road
San Francisco, 34123
Parking: Free, but limited parking is available

Presenting Sponsor:

The Latest 2010 Trend Information from Ipsos Mendelsohn

Wednesday, October 6th
12.00 – 2.00 PM

The Ipsos Mendelsohn organization has compiled its hot-off-the-press data and trend information on the luxury sector for 2010. This new survey information has just been released and is a significant update to previous 2009 data that was presented in May of this year.

Ipsos Mendelsohn is regarded as one of the country’s leading sources of behavioral data and trend information on the luxury buyer, with specific psychographic information on buying motivations, media habits, outlook on the future, reaction to recessionary times, etc. Ipsos Mendelsohn produces a major annual survey report and updates its data quarterly which means that its findings and conclusions are both current and relevant, a significant point given the volatility and unpredictability of the luxury consumer in recent times.

Bob Shullman, President of Ipsos Mendelsohn will present the latest findings at a small luncheon. For any luxury marketer trying to gain an understanding and clear road map of where the market and consumer is headed in the next 12 months, this program is a must-attend.

Agenda:

12.00-12.30…Check in and buffet lunch
12.30-1.30 …Presentation and Q & A
1.30-2.00…Wrap up and networking

Location:

One Rincon Hill Condominium Residences
425 First Street (at the entrance to the Bay Bridge).

Please note that free valet parking is available within the building and lunch will be provided.

The Retail Shopping Center…An Insider’s View

Wednesday, September 29th
6.00 – 8.00 PM

Nothing in contemporary American retailing can compare to the advent of the shopping center. In cities large, suburbs vast and townships small, the retail shopping center holds an hypnotic attraction for the American consumer, the affluent and wealthy included. Yet few luxury marketers truly comprehend the power of these retailing juggernauts and the marketing science that drives their continued popularity and success.

In this informative and entertaining panel conversation, the marketing heads of the Monterey Peninsula’s leading upscale retail shopping centers will take you behind the scenes as they tell the tales and spill the secrets of their success. From customer profiling to merchandising tactics, tenant relations to promotional push, you’ll get the inside scoop on how these successful retail hubs drive customer headcount and repeat traffic.

Featuring

Diane Mandeville
Vice President of Marketing
Cannery Row Company

Bryce Root
Marketing Director
Carmel Plaza

Jill Vivanco
General Manager, Del Monte Shopping Center

Location:

Quail Lodge Golf Club
8000 Valley Greens Drive
Carmel, CA 93923

Presenting Sponsors:

Did you hear the one about the agents and artisan who met on Kearny for cocktails?

Thursday, September 23rd
6.00 – 8.00 PM

Please note: Seating is limited to the first 50 confirmed RSVPs

Amid the rushed conveyer belt tedium of weekly caravans and open-houses, it’s not often that a real estate professional has the pleasure of previewing a unique city property accompanied by the delectable designs of one of the nation’s most acclaimed cocktail mixologists. That time is now!

The Luxury Marketing Council and Vanguard Properties are proud to present three masterpieces in one package… the breath-taking, about-to-be revealed 1456 Kearny Street where Manhattan and San Francisco collide, the tasty creations of Scott Beattie, artisanal cocktail pioneer and an early advocate of the farm-to-glass movement, and the tantalizing small plates of Healdsburg’s latest culinary sensation, Spoonbar.

1456 Kearny comports itself with attitude …stunning, commanding views, inspired architectural design and unique contemporary flair. This is a property that concedes nothing to its Pac Heights neighbor.

Scott Beattie, former major domo of the bar at the famed Cyrus Restaurant, and newly-appointed Supreme Commander of Cocktails at the buzz-heavy Spoonbar, executes with the conviction that great cocktails must be made entirely from great ingredients; measured down to the fraction of an ounce; diluted and chilled with the proper kind of ice; served in a glass that best showcases the final result; and appropriately garnished.

But as they say, that’s not all! The super-star chefs at Spoonbar, located in the h2hotel and garnering egalitarian praise and plaudits from press, critics, gourmands and ordinary foodies alike, will serve small plates uniquely prepared to pair with the Scott Beattie’s specially formulated Kearny Cocktails.

Three masterpieces! An exclusive invitation! A one-time only event! This is one you don’t miss.

Location:

1456 Kearny Street
San Francisco, CA 94133

Parking:
Free valet parking will be available

Presenting Sponsors:

The Eyes Have It!

How Facial Coding and Eye Tracking Reveal Advertising Effectiveness and Predict Buying Behavior

Thursday, September 16
6.00 – 8.00

Traditionally, marketing has too often been all about talking points and being on-message. But as the breakthroughs in brain science have proven, the decision-making process is driven by emotions. In fact, the emotional brain sends 10 times as much data to the rational brain as vice versa. So to achieve the goals of engagement, recall, persuasion and loyalty, smart marketers – especially in the luxury market – know that the key to success is sensory enticement that proves to be emotionally rewarding.

There’s nobody better to provide insights on the importance of creating feeling points and being on-emotion than Dan Hill. His most recent book, Emotionomics: Winning Hearts & Minds, was chosen by Advertising Age as one of the top 10 must-read books of 2009. He’s also the founder and president of Sensory Logic, Inc., a 12-year-old research-based consultancy whose blue-chip clients benefit from the company’s use of facial coding to scientifically quantify the emotional response of consumers to everything from advertising, to offer design, to merchandising effectiveness, and more.

In this spirited presentation, Dan applies facial coding to business and particularly the luxury market. Specifically he addresses:

Emotive Marketing – Dan draws on Sensory Logic’s decade-long track record in gauging the sensory (eye tracking) and emotional (facial coding) responses of consumers to a wide variety of advertising. A worldwide range of examples will be shared, organized around his Top 10 Rules for Engaging, Effective Advertising.

Emotive Selling – Because the selling process is really the buying process, Dan teaches how to create enhanced rapport with prospects through knowledge of facial coding, body language, and the application of emotional intelligence. Specifics include: reading the personality traits of your prospects in order to align better with them, how behavioral economics predicts the patterns of prospect’s evaluation process, and guidelines for how to make your sales presentations more engaging and persuasive.

Emotive Leadership – Beyond providing senior management with insights about how transformative change management works best given the latest findings from neurobiology, Dan also investigates ways in which executives can give more powerful presentations and gain a competitive advantage in negotiations based on facial coding and the leveraging of emotional intelligence in general.

Featuring:

Dan Hill is a recognized authority on the role of emotions in consumer and employee behavior with over a decade of experience running his scientific, emotional insights consultancy: Sensory Logic, Inc. One of the company’s unique research tools is facial coding which is highlighted in Malcolm Gladwell’s best-seller Blink and serves as the basis for Fox’s prime-time hit “Lie to Me”.

A frequent speaker at business conferences and seminars from coast to
coast, as well as in Europe and Asia, Dan’s blue-chip clients have included Target, Toyota, Reebok, Whirlpool, American Express, Capital One, Nokia, GlaxoSmithKline, among dozens of other major brands.

Dan appeared on “The Today Show”, FOX, CNN, and MSNBC regarding his facial coding analysis of the 2008 Presidential Election. Other TV appearances have involved baseball’s steroid scandal and criminal cases. Press coverage of Dan and his company include The New York Times, USA Today, The Wall Street Journal, Advertising Age, TIME.com, China Forbes, Entrepreneur, LA Times and
Kiplinger’s among many others.

Among Dan’s books is Emotionomics: Leveraging Emotions for Business Success (Kogan Page Publishing, 2009), was chosen by Ad Age as one of the top 10 must-read books of 2009. Dan’s newest book, About Face: Ten Secrets to Emotionally Effective Marketing, will be released in September, 2010 (Kogan Page Publishing).

Location:

The City Club of San Francisco
155 Sansome Street
10th Floor
San Francisco, CA 94104

Presenting Sponsors:

Designing for Elegant Spaces & Tight Places

Tuesday, August 31st

12.00 – 2.00 PM

It’s an interior designer’s juiciest fantasy…big space and big budget. Nothing provokes and stimulates the design muse with greater result than a pliant client with a grand scheme and a hefty check book. Freedom has its privileges. But what about the design challenge, where every millimeter counts, and weight and regulation play havoc with the design palette, not to mention the client’s unforgiving expectations.

We talk with the designers who have been there and done that, working in particular with that rarest of design assignments, the private jet. Learn the inside secrets of designing for limited space, where every literal inch is taken and no quarter spared when it comes to satisfying client desire and need.

Featuring:

Stephen Weaver
Principal
LeavittWeaver

Gary Hutton
Principal
Gary Hutton Design

Location:

Bticino USA Showroom
Show Place East
111 Rhode Island St., Suite #8
San Francisco, CA 94103

Presenting Sponsors:

The American Express Publishing “Survey of Affluence & Wealth in America 2010″

Thursday, August 19th

6.00 – 8.00 PM

Considered the pre-eminent source of trend analysis with respect to the affluent consumer, the “Survey of Affluence & Wealth in America” presents a buying-behavioral assessment of the top 10% of the most affluent American households responsible for roughly half of the nation’s consumer spending.

Representatives from American Express Publishing (Travel + Leisure, Food & Wine, Departures, Executive Travel and Black Ink) and Harrison Group, the leading national research firm responsible for fielding the survey, will reprise the much-lauded presentation made at the American Express Publishing Luxury Summit in Las Vegas earlier this year.

• The study’s findings will bring an eye-opening understanding of:
• What makes big-spending customers tick
• How do they define themselves
• What are their dreams, needs, fears, influences and core values
• What, where and how these consumers buy, and the reasons behind their choices
• How do they gather and gain the information they need in making decisions to buy

Featuring:

Cara David
Senior Vice President
Corporate Marketing and Integrated Media
American Express Publishing Corporation

Dr. Jim Taylor
Vice Chairman
Harrison Group

Location:

Cellar 360
900 North Point Street (at Ghiradelli Square)
San Francisco, CA 94109

Presenting Sponsors:

How to Make Sense of Today’s Chaotic Luxury Wine Market

An Advanced Survival School for Wine Makers

(Presented in partnership with Sonoma County Vitners)h

Thursday, July 22
9:30 – 12:30 PM

For the first time in recent memory, wine marketers, particularly those responsible for high-end labels, are confronted with the harsh reality of reduced consumer demand, resistance to premium prices, unforgiving and unresponsive distributors and overflowing inventories that are clogging the warehouse and the pipeline. What’s a marketer to do?

In this three-hour intensive seminar you will:

• Learn tangible and actionable strategies and tactics currently being used in the marketplace to create and strengthen brand performance, customer experience and ROI
• Gain exposure to best practices in the wine marketplace
• Take home hands-on, tactical knowledge that you can apply the day after
• Hear from seasoned practitioners who can and will deliver survival tips and success strategies based on their own experiences

Seminar Outline:
Does your message sell? Are your public relations strategies up to date with today’s media realities?

Do your people sell? The days of selling out your wine upon release and managing allocations are now a distant memory and not likely to return for a long while. Now more than ever, every employee needs to add “sales” to their job description, from owner to winemaker to vineyard team. Is your team motivated and trained to “sell”?

Does your place sell? Experience venues both physical and virtual, should delight and engage your customers and consumers. By design, an integrated brand strategy authenticates and increases sales, both consumer direct as well as trade, by providing guests with exceptional, memorable, buzz-worthy experiences that translate to a loyal following and sustainable revenues. How buzz-worthy is your customer interface?

Does the internet sell? New sales portals and players are launching every week. Are you navigating the new ecommerce channels and taking advantage of the sales opportunities they offer?

Does your distributor network sell? It’s time for tough talk on the new realities of working with distributors, still the vital channel for most wineries. How do you get them to perform?

Location:

Jacuzzi Family Vineyards
2724 Arnold Drive
Sonoma, CA 94576

Presenting Sponsors:

Marketing an Italian Beauty…The Secrets Revealed

Wednesday, July 21
6.00 – 8.00 PM

When it comes to automotive power, beauty and craftsmanship, few can rival the Italians. It’s in their DNA. And among the Italians, Maserati represents the cream of the crop. It’s more than appearances, presenting a bella figura, as the Italians like to say. It’s all about unsurpassed automotive engineering, luxury finish and a road-hugging driving experience to rival a Sophia Loren ensemble, all of it packaged in an automotive body renowned for its head-turning elegance and classic Italian styling.

To get the inside scoop on how luxury automobile companies market high-end, limited-production models, we turn to the Maserati marketing team to explain how they do it and why they’re so successful at it. We’ll learn about buyer motivations, sales and marketing strategies, customer relationship practices and everything it takes to travel from auto showroom to the owner garage.

And for the truly smitten…an opportunity to take a test drive that will quicken the pulse.

Location:

Ferrari/Maserati of San Francisco
595 Redwood Highway
Mill Valley, CA 94941

Presenting Sponsors:

The Inaugural Bauman Rare Books Tasting

Wednesday, July 14
6.00 – 8.00 PM

Please note: Attendance is limited to the first 50 confirmed RSVPs

The Luxury Marketing Council of San Francisco is proud to present an exclusive event featuring luxurious stimuli for the mind and palate. Enjoy a brief and fascinating introduction to the world of rare and antiquarian books with the aid of the knowledgeable staff at Bauman Rare Books. Compare the unique “personalities” of six landmark volumes that changed the world at the time they were written, each paired with an appropriately sumptuous choice from a portfolio of fine wines by Duckhorn Wine Company.
The melding of literary artistry and fine wines makes this an evening of rare emotional connection. It’s a symphony for your senses.

Featuring the works of…

• Thomas Jefferson
• Winston Churchill
• Ian Fleming
• Oscar Wilde
• John Steinbeck
• Ernest Hemingway

Location:

One Rincon Hill Condominium Residences
489 First Street @ Harrison
(at the entrance to the Bay Bridge)
San Francisco, CA 94105

Parking: Free valet parking is available within the building

Presenting Sponsors:

The Concierge … A Study in Power and Influence

Tuesday, June 29
6.00 – 8.00 PM

Please note this event takes place in Monterey

A panel comprised of the “best and brightest” concierges from the Monterey Peninsula’s elite hotel properties addresses the following questions:

• How do the concierge staff at Monterey Peninsula’s leading luxury hotels make recommendations with respect to dining, entertainment, retail purchases, personal services, venues, experiences, etc?
• How do they develop their information-base and stay current with what the marketplace has to offer?
• What’s the effective way for marketers to get their products and services seen, noticed and recommended by concierges?
• What do customers and guests expect from the concierge? What do they seek? What are their hot-button requests?

The Faculty:

Kimberley L. Kalin Spanish Bay

Kathleen Fitzgerald The Highlands Inn

Alexandria Olpin Bernardus Lodge

Location:

The Grill
Pasadera Country Club
100 Pasadera Drive
Monterey, CA 93940

Wine Sponsor:

Event Sponsored By:

How to Make Sense of Today’s Chaotic Luxury Wine Market

An Advanced Survival School for Wine Makers

Thursday, June 10
1.00 – 4.00 PM

For the first time in recent memory, wine marketers, particularly those responsible for high-end labels, are confronted with the harsh reality of reduced consumer demand, resistance to premium prices, unforgiving and unresponsive distributors and overflowing inventories that are clogging the warehouse and the pipeline. What’s a marketer to do?

In this three hour intensive seminar you will:

• Learn tangible and actionable strategies and tactics currently being used in the marketplace to create and strengthen brand performance, customer experience and ROI
• Gain exposure to best practices in the wine marketplace
• Take home hands-on, tactical knowledge that you can apply the day after
• Hear from seasoned practitioners who can and will deliver survival tips and success strategies based on their own experiences

Seminar Outline:

What’s your product? Is your brand authentic and do your products and services really deliver on customer and consumer expectations?
Who are your people? Is your back of the house in sync with the front of the house? Have you clearly defined and identified your target customers and consumers?
Where is your place? Are your winery and market experiences aligned with your brand promise, engaging your customers and turning them into brand ambassadors?
What’s your buzz? How do you generate excitement about and demand for your products, venues and services within multiple channels… media, distributor, trade and consumer?

The Faculty:

Gary Finnan Founding Partner DNA|Marketecture	Lesley Keffer Russell VP, Direct Marketing & Sales St. Supery Vineyards & Winery	Mia Malm President Malm Communications
Kerry Manahan-Ehlow COO: Sales & Marketing Foley Family Wines	Dave Schuemann Principal & Creative Director CF Napa Brand Design	Erica Valentine Principal Insight Management

Program will be moderated by Alf Nucifora, Chairman, The Luxury Marketing Council of San Francisco

Wines provided by Rubicon Estate will be served at the conclusion of the program

Location:

Rubicon Estate
1991 St. Helena Highway
Rutherford, CA 94753

3rd Annual Steinway Piano Tasting

Wednesday, June 9
6.00 – 8.00 PM

Back by popular demand…

The 3rd Annual Steinway Piano Tasting, an exclusive event featuring luxurious stimuli for the mind, ear and palate. With the aid of concert pianist and Steinway Artist Helene Wickett we’ll compare the unique “personalities” of six Steinway pianos from upright to concert grand, while pairing each with an appropriately sumptuous choice from a portfolio of Rubicon Estate wines. Selections from Cathay Pacific’s highly-acclaimed in-flight cuisine, round out the experience.

The incomparable melding of concert artistry, the world’s finest pianos and Napa’s premier wines, makes this an evening of rare emotional connection that last year brought tears of pleasure to the eyes. It’s the quintessential symphony for your senses.
Please note: Seating is limited and early reservations are recommended.

Attendance is limited to the first 60 confirmed RSVPs.

Introducing the Masters:

Helen Wickett Steinway Concert Artist

Larry Stone Master Sommilier General Manager Rubicon Estate

Vince Andracchio Manager Sherman, Clay & Co.

Location:

The Steinway Showroom
Sherman, Clay & Co.
647 Mission Street (Between 2nd & 3rd)
San Francisco, CA 94105

Parking is available at the SF MOMA Garage on Minna Street

Presenting Sponsors:

“Why Can’t We Just Get Along?”Lessons from the Architect, Designer and Contractor

Thursday, May 27
12.00 – 2.00 PM

Everyone’s in agreement. The relationship between architect, builder and designer is often a lesson in disunity and angst as territories are guarded and prerogatives protected. Can working harmony be achieved?

At this intimate luncheon gathering, the unique and sometimes fragile partnership between architect, builder and designer is examined and explored. A panel of prominent industry leaders and practitioners will deliver advice and best practices that produce an harmonious team effort, not to mention a happy client.

Featuring:

Bill Ballas Vice President Plath & Co.	Ken Baxter Project Manager Muratore Corp.	Iris Hall Founder & CEO Harrell Remodeling
Claudia Juestel Principal Adeeni Design Group	Dan Phipps Principal Dan Phipps Architects

Location:

Bticino USA Showroom
Show Place East
111 Rhode Island St., Suite #8
San Francisco, CA 94103

Presenting Sponsors:

Chris & Tyler’s Excellent Adventure …
At The Luxury Marketing Council’s 5th Annual Food & Wine Event

Tuesday May 18th
6.00 – 8.30 PM

Meet Food Channel celebrity chef Tyler Florence and nationally-acclaimed kitchen designer Christopher Peacock at the Luxury Marketing Council’s 5th Annual Food & Wine event.

Join Christopher and Tyler as they discuss their new partnerships in food and design and take part in a spirited and informative Q&A session on the eclectic world of home-kitchen design, Tyler’s soon-to open new restaurants, and what motivates Bay Area food faddists.

Tyler’s book, “Tyler’s Ultimate” will be available for purchase and autograph.

Dine on delectable tidbits from Ladies Who Lunch Catering and savor the finest offerings from Wine Country’s most renowned wineries including:

• Duckhorn Wine Company
• Faust
• Hall Wines
• J Vineyards & Winery
• JAQK Cellars
• Napa Cellars
• Peju Province Winery
• Robert Mondavi Winery
• Rubicon Estate
• Wente Family Estates
• Benziger Family Winery

Location:

Christopher Peacock Showroom
San Francisco Design Center
Galleria Building 4th floor
101 Henry Adams Street
San Francisco, CA 94103

Presenting Sponsors:

Presentation by Robert Shullman, President of prominent research firm, Ipsos Mendelsohn on the topic “2010 – The Year Ahead”

Tuesday, May 11
12.00 – 2.00 PM

Ipsos Mendelsohn is regarded as one of the country’s leading sources of behavioral data and trend information on the luxury buyer, with specific psychographic information on buying motivations, media habits, outlook on the future, reaction to recessionary times, etc. Ipsos Mendelsohn updates its data quarterly which means that its findings and conclusions are both current and relevant, a significant point given the volatility and unpredictability of the luxury consumer in recent times.

Location:

One Rincon Hill Condominium Residences located at 425 First Street (at the entrance to the Bay Bridge).

Who Said You Can’t Sell Luxury Real Estate Online … Success Stories from Those Who Can and Do

The 4th Annual Alpha Agents Seminar

Thursday, April 22
6.00 – 8.00 PM

For the vast majority of real estate agents, 2009 was a year of fear, anguish and horror. Irrespective of experience, past performance or talent, everyone felt the pain. And yet, a handful not only survived, they prospered. How did they do it?

This year’s Alpha Agent seminar ignores the traditional sales and marketing techniques, and instead, focuses on the use of new and powerful on-line marketing techniques in the real estate industry with particular emphasis on the application of Social Media.

A panel of seasoned and successful practitioners will share their secrets and provide chapter and verse on the tips, tools and techniques that generate leads, listings and sales from the Internet and World-Wide Web.

Featuring:

Arjun Dev Arora
Founder and CEO of ReTargeter and former head of business development for Yahoo! Real Estate.

Julie Jones
Ft. Lauderdale’s Top Producing Broker in 2009 and acknowledged leader in the region’s luxury real estate market.

Adam Koval
Founder of SocketSite, an avid community of buyers, brokers, and developers who “plug in” for the latest intelligence – and to share their insights – on new neighborhoods, developments and listings.

Jim Walberg
Bay Area-based agent who holds a commanding position in high-end Caribbean real estate sales via the Internet and blogging.

Location:

One Hawthorne Luxury Condominiums
645 Howard Street
Corner of Hawthorne and Howard Streets
San Francisco, CA 94105

Presenting Sponsors:

The Luxury Marketing Council is pleased to advise that all admission proceeds for this event were donated to EARN

Wednesday, March 31
6.00 – 8.00 PM

The Luxury Marketing Council, in partnership with Sonoma County Vintners and its member wineries, extends an invitation to an evening of fine wine tasting.

Join us at the fabulous Ann Sacks Showroom in the San Francisco Design Center as we drink in celebration of Sonoma County’s spectacular wines and wine estates.

Featuring:

The member wineries of Sonoma County Vintners…

Location:

Ann Sacks Gallery
San Francisco Design Center
Showplace Building
2 Henry Adams Street
Suite 125
San Francisco, CA 94103

Presenting Sponsors:

Wednesday, March 24
6.00 – 8.00 PM

There exist, within the U.S., 71 million consumers who can rightly be designated as “affluent”. That’s the good news. The more important issue is how do we identify, target and communicate with those individuals and niches that are most appropriate for our brand…and do it on a cost-efficient basis?

Welcome to Pri-Stat, a database and CRM protocol that has the potential to revolutionize the way luxury brands up-sell and cross-sell to win a greater share of wallet of their  “best customers”, by store, by region, by locality, even by SKU, and capture more prospective customers just like them, whether it’s in-store, via catalog or on-line.  Most importantly, Pri-Stat is quantifiable and measurable and hands marketers the rare power to identify, test and define the most successful marketing initiatives on a pilot basis and then roll them out segment-by-segment, customer-by-customer and prospect-by-prospect.

Join us as we probe the perfect marriage of data, marketing savvy and accessible user-friendly technology. This game-changer will dramatically alter the way you look at your business, market to your best customers and mine for that illusive qualified prospect.

Featuring:

Richard Baker
CEO & Founder
Premium Knowledge Group

Location:

155 Sansome Street
10th Floor
San Francisco, CA 94104

Presenting Sponsors:

Thursday, March 4
6.00 – 8.00 PM

Location:

The Ellington Condominiums
222 Broadway
Jack London Square
Oakland, CA 94607

Presenting Sponsors:

How to Capture Tourists and Travelers and your Rightful Share of their Wallets

Monday, March 1
1.00 – 3.30 PM

To domestic and international travelers, The North Bay carries an undeniable appeal and mystique. Why then don’t more of them visit? And if they do, why aren’t they visiting you?
In this compelling, informative and highly-interactive presentation, a panel comprised of experts who live their working lives successfully marketing to the region’s visitors, (your customers), share their wisdom and secrets for attracting and capturing a greater share of North Bay Area visitors and their spending dollars. You will learn about:

The characteristics of “experiential” marketing and why it’s the in-demand component and # 1 priority of any destination tourism marketing effort implications for merchants and marketers

• Who are the “new” tourists and travelers? How do they think, what do they desire, how do they choose and how do they spend their traveling dollars?
• What are the emerging traveler niches and how should your marketing efforts be customized to each?
• Where are you leaving tourism dollars on the table and how can you reclaim them?
• What are the current “best practices” in destination marketing? Who’s doing it well, and why?

Featuring:

Joe D’Alessandro
President & CEO, San Francisco Convention & Visitors Bureau

Chris Lehtonen
Managing Director, Groove 11

Michael Palmer
General Manager, The Merigate Resort and Spa

Linda Viviani
Founder & CEO, Viviani, Inc.

Meet Andy Erickson & Marco DiGuilio, two of wine country’s master winemakers, as we feature Lookout Ridge Winery where acclaimed winemakers Richard Arrowood, Cathy Corison, Greg LaFollette bring their passion and talent to draw attention to the “Wine for Wheelchairs Program: Changing a life one Wheelchair at a time”. (www.lookoutridge.com)

This is the inaugural Napa event for The Luxury Marketing Council and is presented in partnership with Lily Creative Group.

Location:

The Meritage Resort & Spa
875 Bordeaux Way
Napa, CA 94558

Cost: $50 per person payable in advance by check or credit card

Note: There is no admission fee for current members of The Luxury Marketing Council

Presenting Sponsors:

Wealth and Luxury in Transition
Latest Findings from the Annual Survey of Affluence and Wealth in America

Wednesday, February 24
6.00 – 8.15 PM

Join us as the experts at the leading marketing consultancy, Harrison Group, share the latest insights from the industry-leading Annual Survey of Affluence and Wealth in America, produced by Harrison Group and American Express Publishing (Departures, Food & Wine, Travel + Leisure magazines). In this compelling and informative presentation, they will:

• Explore the toll that the continuing downturn has had on the lives and livelihoods of even the wealthiest Americans, with a particular focus on implications for merchants and marketers
• Discuss selling luxury to today’s resourceful, value-oriented consumer
• Offer projections on how and when spending may return to pre-recession levels.

Featuring:

Burr Brown
Vice President, Harrison Group

Stephen Kraus
Vice President, Harrison Group

Location:

Gaul Searson Showroom
San Francisco Design Center
Showplace Building
Third Floor
Two Henry Adams Street
San Francisco, CA 94103

Presenting Sponsors: