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May We Introduce
Glen Philpott Glen Philpott
Commercial Director and custodian of Diageo's Reserve Brands Collection, representing some of the world's most renowned luxury beverage spirit brands.

LuxeSF: Give us a quick overview of Diageo and the Reserve Brands Collection.

Philpott: Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across the spirits, wine, and beer categories. A British company, Diageo has over 20,000 employees and trades in over 180 markets around the world, with the U.S. as its biggest market. Annual turnover is £10 billion, and market cap is approximately £23 billion.


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Luxe Moments
March 15th Event


March 29th Event


Welcome to the Luxe SF Magazine - the official publication of The Luxury Marketing Council of San Francisco, which will be forwarded to you monthly
    Issue # 3 April, 2006

 

 

Luxury Marketing Council Opens to Raves in San Francisco

 

Greetings to all of our Luxury Marketing Council members and friends! Welcome to the April publication of LuxeSF Magazine. In addition to 2006 Program updates, we want to share the following highlights with you.
 

Inaugural Event a Success
We are proud to report that our inaugural event on March 15th was a resounding success. Approximately 130 of San Francisco's business and marketing influentials mingled at the Caldwell Snyder Gallery and gained new insights from Council Founder, Greg Furman, as he discussed the state of the luxury marketplace and its customers.

 

Retail Experts Engage Members During First Working Meeting
At the Council's first working meeting on March 29th, a panel comprised of three of the nation's most experienced retail experts, Wilkes Bashford, Werner Escher of South Coast Plaza in Orange County and Marion Lowry of DEPARTURES Magazine talked about opportunities and challenges facing the retail sector. The panel welcomed audience questions and responded with sage advice drawn from their own retail management experience. A gallery of photographs from both March events appears in LUXE Moments.
 

Welcome New Members
We would like to welcome the newest members of The Luxury Marketing Council family, Alain Pinel Realtors, McGuire Real Estate, Pacific Union GMAC Real Estate, Porthos ( the online source of California's finest wines) , Unique Global Estates and Viviani, Inc, the wine region's leading destination marketing company. As luxury leaders in their respective categories, we look forward to hearing their perspectives and sharing experiences with respect to the San Francisco luxury marketplace.

 

LuxeSF Adds New Sections
As the Council continues to grow so too does our magazine. You will find five exciting new sections that are now regular, monthly features of LuxeSF. In addition to the LUXE Moments photo gallery, you will notice a Research page where you will discover summary findings and data relating specifically to the luxury sector. Each month, the Member Profile section will introduce a different Council member to LuxeSF readers. Member News is dedicated to helping you communicate news, information, special offers and promotions, personnel appointments, etc. to the 600 luxury business leaders and influentials who read LuxeSF each month. And finally, for something really different, Luxury Gone Wild, a potpourri of the entertaining, the strange and the hilarious is drawn from the world of luxury and confirms the point that money and bizarre behavior are never strangers to each other.

 

Save The Date
Please don't forget to mark your calendars for Dr. Peter Sealey's program on April 26th, Marketing's Brave New World. I guarantee that this will be one of the most provocative, controversial and discussed programs on the 2006 Program.
 

I look forward to seeing you soon, and encourage you to contact us with any questions or suggestions.
 

Warmest regards,


Alf Nucifora
Chairman
The Luxury Marketing Council of San Francisco
Save the Date For the April 26th
Evening Event
Details
2006 Program Calendar
April 26th
Marketing's Brave New World ... Who will survive? Featuring consummate marketer and futurist, Dr. Peter Sealey.

May
Lesbian, Gay, Bisexual and Transgender Consumers ... and Luxury Products and Services: A Match or a Miss?

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Fron Those Who Know Us Best

"For some considerable time now, we have considered Mandarin Oriental a luxury brand and not simply a hotel company. A brand that is steeped in the values of the Orient, yet full of history, innovation and quality -- three powerful ingredients. The Luxury Marketing Council has proven to be an ideal platform for not only sharing our ideas with like-minded people but also for receiving good quality, no nonsense feedback from people who are respected in their field. Just as Marketing is a process by which an exchange of mutual satisfiers occurs, so too is our membership of the Council and we look forward to many more years of participation."

Michael Hobson

Chief Marketing Officer

Mandarin Oriental Hotel Group Ltd.


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About the Luxury Marketing Council
The Luxury Marketing Council, a business organization of CEOs and senior sales and marketing practitioners, is considered the global leader in the fast-growing arena of luxury marketing and the "Gold Standard" for the intelligent exploration of best marketing practices and trends in the luxury marketplace.

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