Date:

June 21

Program:

Luxury Real Estate in the Bay Area…Real Estate's Top Performers Spill the Beans

Details:

A panel of top residential sales producers will discuss the luxury real estate market in the Bay Area, what it takes to be successful in selling to the luxury buyer, and the joys and tribulations of managing and closing the sale.

Featuring the top performers from the following leading luxury real estate companies...

Time:

6.00-8.00 PM

Location:

Mercedes-Benz of San Francisco  (San Francisco's newest Mercedes-Benz dealership)

500 Eighth Street  (at Eighth and Bryant)

San Francisco

On-street parking is available, or secured parking across the street on Eighth.

Presenting Sponsor:

Date:

July 19

Program:

Profiling the Luxury Consumer

Details:

The nation's leading researchers of the luxury marketplace present their findings. The latest trends, qualitative and quantitative research will be presented in one intensive session.

Featuring...

• Richard Baker, President & CEO, Premium Knowledge Group a leading market research company that provides insight into the most affluent segment of the US consumer market
• Edward Cotton, Director of Strategy Consulting, Butler, Stern, Shine & Partners, America’s hottest advertising agency and agency-of-record for Mini Cooper

Location:

Anchor Steam Brewery

1705 Mariposa Street (at DeHaro)

San Francisco

Time:

6.00-8.00 PM

Sponsors:

Anchor Steam Brewery

Date:

August 30

Program:

Marketing to the Asian-Pacific Luxury Buyer

Details:

How to connect with the Asian-Pacific luxury customer, with an emphasis on understanding the motivational buying needs of the emerging Chinese luxury buyer and how those vary from the better-understood Japanese buyer.

Location:

To be announced

Time:

6.00-8.00 PM

Sponsors:

Diageo Reserve Brands

Porthos

Pacific Union GMAC Real Estate

Date:

September 27

Program:

How Food and Wine Leaders Leverage Their Luxury Brands

Details:

A panel comprising leading wine makers, restaurateurs, sommeliers, and industry trend makers discuss the "how's and why's" of leveraging the dining brand.

Time:

6.00-8.00 PM

Sponsors:

Marin Magazine

Program:

How to Engage Luxury Customers and Keep Them for a Lifetime

Details:

Learning from the best in travel, hospitality and retail.

Sponsors:

Diageo Reserve Brands

Program:

Young, Rich and Misunderstood

Details:

Call them what you will, Gen X, Millennials, or any other demographic nomenclature, many of the under 40 cohort have the deep financial resources and the determination to acquire the connoisseur's knowledge and live the luxury high-life.

There are also those, the young "aspirationals" who lack the financial underpinning of a high net worth, but maintain six figure annual incomes and who strive to buy better and ultimately achieve the good life as well.

There's one problem. Most luxury marketers are oblivious to the needs of these growing luxury subsets which will comprise much of the luxury buying marketplace in the next decade. And of those marketers who understand the needs, most generally don't know how to address them.

This compelling program will take you inside the minds of the affluent young. Not only will you develop a clearer understanding of their behavioral characteristics, you will leave with a detailed roadmap for capturing their loyalty and their luxury dollars.

Sponsors:

Diageo Reserve Brands

Program:

A Luxury Yo! Ho! Ho!...A Christmas Gathering

Details:

To be announced

Sponsors:

Diageo Reserve Brands

Program:

No Event Scheduled

Program:

It's All About the Employee

Details:

Recruiting, training, retaining and rewarding employees in the luxury sector. “How-to” advice presented by nationally-recognized people trainers with experience in retail and hospitality service and accompanied by “best practice” case studies and examples.

Sponsors:

Diageo Reserve Brands

Program:

Inside the Luxury Home

Details:

A panel of experts representing the luxury home sector (bedroom, bathroom, living room, dining room, kitchen, paint, floor coverings, art, interior design, architecture, design centers, publishing, retail, etc) provides in-depth advice and information on marketing to the luxury consumer. Program to be in partnership with the New York-based Luxury Home Alliance.

Sponsors:

California Home + Design

Program:

The World on $4,000 a Day

Details:

We explore the world of luxury hospitality and travel under the guidance of experts from the worlds of airline travel, hotels and resorts, cruise lines, group travel and destination marketing.

Sponsors:

Diageo Reserve Brands

Program:

The Aesthetics of Style and Taste

Details:

Understanding luxury style, taste and tone. Designers, stylists and creative specialists tell how it’s done, what to look for, and how to communicate it.

Sponsors:

Diageo Reserve Brands

Events are being planned for Marin and Napa. Timing and details will be forthcoming.