The Luxury Marketing Council, a business organization of CEOs and senior sales and marketing practitioners, is considered the global leader in the fast-growing arena of luxury marketing and the “Gold Standard” for the intelligent exploration of best marketing practices and trends in the luxury marketplace.

Since its inception in 1994, the Council has developed chapters in Atlanta, Boston, Dallas, London, New York and Paris. In addition to San Francisco, new chapters will be opening in Chicago, Dubai, Hong Kong, Orange County (California) and Palm Beach in 2006.

Currently more than 600 leading global and regional luxury brands are members of the Council, including such prestigious names as Architectural Digest, Baccarat, Bergdorf Goodman, Brioni, Cartier, Christie’s, Fauchon, Leading Hotels of the World, Mercedes-Benz, Metropolitan Museum of Art, Neiman-Marcus, Radisson Seven Seas, Richemont, Steinway & Sons and Swiss International Airlines.

As in other chapters, the San Francisco Council will conduct an intensive program of intimately-exclusive, member-only, monthly events at which…

• Experts in the luxury arena present valuable, proprietary research and trend data
• Members share information in a private, confidential setting
• Marketing alliances, collaborations and joint-sponsorships are incubated and formed
• Members network with peers in an environment that encourages learning, sharing and collaboration

In short, the Council brings the smartest, most innovative marketers of luxury products and services together to explore best practices, critical issues and trends. The rest is "spontaneous combustion," … sharing intelligence on best customers and market trends… sharing data or customer lists…and, through innovative collaborations and partnerships, growing revenue, share-of-wallet and the loyalty of best customers, the 2.2 million individuals in the U.S. with liquid portfolios of $1,000,000 or more.

And because we appreciate that time is your most precious commodity, every program delivers a guaranteed and significant ROI in terms of learning gain and information exchange.

The Council is discriminating in identifying potential members and circumspect in extending invitations to join the organization. The desire is to limit membership to companies and organizations that are leaders in their respective business fields. It is for this reason that you have been recognized as someone who would bring extensive experience, knowledge and shared value to the group, as well as benefit mightily from membership in the Council.

You will soon be receiving a formal invitation to the San Francisco Council’s inaugural meeting to be held on March 15th 2006. In the meantime, if you would care to have more information, please feel free to contact me at any time at 415-332-1085 or nucifora@luxesf.com.

I look forward to meeting you and hopefully welcoming you as a member of the elite peer group that comprises The Luxury Marketing Council of San Francisco.

Cordially,



Chairman
The Luxury Marketing Council of San Francisco