Calendar of Events


Please note that we are continuing to refine the 2006 Program. Additional details and background on speakers and topics will be posted as soon as they are finalized. Monthly events will take place on or around the 15th of each month, depending on speaker and venue availability.

Details will also be soon forthcoming on a compelling series of "How to" workshops (three-hour morning events).






Date:

March 15th

Program:

Introducing The Luxury Marketing Council of San Francisco

Featured Guest:

Greg Furman, Founder and Chairman of The Luxury Marketing Council will present an up-to-date assessment of the state of the luxury marketplace in the U.S., as well as insights into the motivations and behavioral characteristics of today's luxury buyer.

Time:

6.00-8.00 PM

Location:

Caldwell Snyder Gallery
341 Sutter St
San Francisco

Reservations are required
Please RSVP at
415-332-1085 or email nucifora@luxesf.com

Date:

March 29th

Program:

The Wonderful World of Retailing

Details:

Expert panel of the nation's most successful retailers will reveal the secrets behind their sales success.

Panel Members:

  • Wilkes Bashford

Wilkes Bashford

One of San Francisco’s established retail luminaries and founder of the retail empire that has dressed San Francisco’s most sophisticated men and women for 40 years.

  • Werner Escher

South Coast Plaza

Executive Director of Domestic & International Markets for South Coast Plaza in Orange County, recognized as the nation’s most successful and highest grossing luxury retail shopping center.

  • Marion Lowry

DEPARTURES Magazine

The luxury lifestyle magazine published exclusively for American Express Platinum Card and Centurion Card Members.

  • Additional panelists to be announced
   

Time:

6.00-8.00 PM

Location:

Paragon Real Estate Group

Levi Plaza

1160 Battery Street  (Between Union and Green)

San Francisco

Sponsors:

Fleishman-Hillard  &  Union Square Association

Reservations are required
Please RSVP at 415-332-1085 or email nucifora@luxesf.com

april

Date:

April 26th

Program:

Marketing's Brave New World...

What's coming down the marketing pike, and who will survive the approaching seismic shift in the worlds of marketing and communications where technology is putting the consumer firmly in control? A must-attend program for the luxury marketer who's traditional marketing strategies and protocols will soon no longer be relevant in a world where the consumer is rebelling against the standard advertising and marketing cues.

Details:

Featuring consummate marketer, author, academic and futurist, Peter Sealey, Former Global Marketing Chief for The Coca-Cola Company and Columbia Pictures.

Time:

6.00-8.00 PM

Location:

Steinway Showroom

647 Mission Street (Between First and Second Streets)

San Francisco

Reservations are required
Please RSVP at 415-332-1085 or email nucifora@luxesf.com

may
 

Program:

Marketing to the Gay and Lesbian Luxury Consumer

A presentation by the reigning global experts on marketing to the gay, lesbian and transgender luxury sectors, including "best practice" presentations by two San Francisco-based companies which have established a pattern of success and leadership in marketing to this important, rapidly-growing and discriminating demographic.

Details:

To be announced

june

Program:

Luxury Real Estate in the Bay Area…The What, Where, When, Why and How

Details:

Expert panel comprising leaders in real estate lending, sales, construction, design, trend research and trade press.

Location:

Mercedes-Benz... Downtown, San Francisco

july

Program:

The SF Luxury Database & Profiling the Luxury Consumer

Details:

The nation's leading researchers of the luxury marketplace present their findings. The latest trends, qualitative and quantitative research will be presented in one intensive session.

august

Program:

Marketing to the Asian-Pacific Luxury Buyer

Details:

How to connect with the Asian-Pacific luxury customer, with an emphasis on understanding the motivational buying needs of the emerging Chinese luxury buyer and how those vary from the better-understood Japanese buyer.

september

Program:

Leveraging Food and Wine

Details:

A panel comprising leading wine makers, restaurateurs, sommeliers, and industry trend makers discuss the "how's and why's" of leveraging the dining brand.

october

Program:

How to Engage Luxury Customers and Keep Them for a Lifetime

Details:

Learning from the best in travel, hospitality and retail.

Sponsor:

LesConcierges

november

Program:

The Aesthetics of Style and Taste

Details:

Understanding luxury style, taste and tone. Designers, stylists and creative specialists tell how it's done and what to look for. Also featured, the 2006 winners of the prestigious Red Dot commercial and industrial design awards program.

december

Program:

Christmas Gathering and 2006 Best Luxury Marketing Awards

Details:

To be announced

 
Workshops Coming Soon

Program:

Inside the Luxury Home

Details:

A panel of experts representing the luxury home sector (bedroom, bathroom, living room, dining room, kitchen, paint, floor coverings, art, interior design, architecture, design centers, publishing, retail, etc.) provides in-depth advice and information on marketing to the luxury consumer.  A 90 minute seminar program conducted over breakfast.

 

Date:

To be announced

 

Program:

It's all About the Employee

Details:

Recruiting, training, retaining and rewarding employees. A how-to seminar presented by a nationally-recognized people trainer with experience in the retail and hospitality service. A 90 minute seminar conducted over breakfast.

 

Date:

To be announced