From Premium Knowledge Group ...

From one of the nation’s most respected luxury researchers, Richard Baker of Premium Knowledge Group, we present this essential and comprehensive report, which every luxury marketer will want to read.

Top 10 Reasons Why Affluent Life Style Marketing is Essential Today.

“Affluent consumers are becoming harder to reach. They live in gated communities protected by TiVo, “don’t call” registries, privacy laws, personal shoppers and concierge services. And there are more brands competing not only for their spending power but also for their loyalty. As a result, affluent consumers are of necessity, becoming more selective. In this environment it is easy for a brand that doesn’t understand Life Style to slip as it tries to expand.”

“Companies and brands wanting to build their brand and capture and retain affluent consumers will require the new marketing paradigm and platform of ‘Affluent Life Style Marketing.’”

To read the full report, click here.

For additional luxury research information from Premium Knowledge Group, please visit www.premiumknowledge.net

From The Wealth Report ...

American’s Wealthy Rate and Rank Industries

Recently, the Luxury Institute surveyed a group of more than 300 millionaire consumers and asked them to evaluate 17 industries on three measures of quality core product or service, customer service, and innovation as well as on effectiveness of advertising and communications, and trustworthiness of firms in each industry. Overall, luxury hotels and resorts have done the best job on all fronts making very favorable impressions upon their wealthy guests. At the opposite end of the spectrum, health care and financial services companies were perpetual laggards.

To read the full report, click here.

The Luxury Institute, the independent research institution focused on the top 10 percent of America's wealthy, provides publications and research to guide high net-worth individuals and companies on trends, consumer rankings of luxury brands, and best practices. Publications include the Wealth Report, the Luxury Brand Status Index surveys, the Luxury Best Practices surveys and the Luxury Consumer Experience Index surveys. To reach the Luxury institute, please call 646-792-2669 or go to www.luxuryinstitute.com.