Please note that we are continuing to refine the 2008 Event Calendar. Additional details and background on speakers and topics will be posted as soon as they are finalized. Monthly events will take place on or around the 4th Wednesday of each month, depending on speaker and venue availability.
Please also note the addition of exciting industry-specific seminars, intimate learning opportunities, regional events and excursions that are being scheduled throughout the year.
LUXE EVENTS ...
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October 22 |
| Alpha Agents Class # 2 ... "How Bad Is It, and What Do We Do About It? " |
Daily headlines continue to scream about the current real estate crisis. But how bad is it? How realistic are the claims? Is the broker/agent community in trouble? Is there any good news on the horizon? How is the luxury category faring?
A panel of experts who follow the trends at 30,000 feet as well as experienced practitioners from the marketing, sales, title insurance and lending spheres who work at ground level, will report on the current reality of the industry and suggest strategies to cope with the present and plan for the future. An absolute must-attend for every real estate agent.
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Alan P. Mark
Founder & President
The Mark Company
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Allan Wasserman
Executive Vice President
Stewart Title
Guaranty Company |
Maryanne Brogan
Director & Senior Credit Officer
Citi Private Bank |
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Arterra
300 Berry St.
San Francisco, CA 94158 |
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Wednesday, October 22
6:00 - 8:00 PM |
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Presenting
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There is no charge to members or invited guests attending Luxury Marketing Council events. Attendance is by invitation only. Dress code is business or business casual.
For information about attendence, please contact Council Chairman, Alf Nucifora at nucifora@luxesf.com or call 415-332-1085 |
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October 29 |
| "Adventure Travel" |
For the affluent traveler it’s all about the experience. In the growing sector of high-end adventure travel, we assess how it’s being marketed, who's doing the buying and why. A panel comprised of acknowledged leaders in high-end “experiential” travel reveals the mindset of the luxury traveler and discusses the emerging trends in a travel category that continues to grow in size and demand as wealthy, retirement-driven Boomers hit the road in search of the unique experience that sometimes only money can buy.
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Paul Tomasch
President
ICS Travel Group |
Plus representatives of leading luxury travel pioneers including the world-renowned Geographic Expeditions and Abercrombie & Kent |
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JW Marriott® Hotel San Francisco
500 Post Street corner of Post and Mason
San Francisco, California 94102 |
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Wednesday, October 29
6:00 - 8:00 PM |
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November 4 |
| “Going Direct to the Consumer” (For wineries and vineyards only) |
Subjects include:
- Direct-to-consumer marketing strategies and tactics
- Tasting room merchandising
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Location:
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Rubicon Estate
1991 St. Helena Highway
Rutherford, CA 94573 |
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Tuesday, November 4
TBA |
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November 12 |
| "The Rare Breed - Luxury Artisan Collectibles" |
The line-up includes fine art, automobiles, rugs and tapestries, estate jewelry, guns and furniture. We go behind the scenes of the auction business and learn why luxury collectibles continue to command prices that defy explanation. |
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McRae & Company
101 Henry Adams, Galleria 480
San Francisco, CA 94103
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Wednesday, November 12
6:00 - 8:00 PM |
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November 13 |
| Luxe Breakfast Seminar ... “Retail Potpourri: Safety, Security, Self-Service & Best Practices ” |
Additional details to be announced. |
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Westfield San Francisco Center
Under the Dome
845 Market Street
San Francisco, CA 94103 |
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Thursday, November 13
8:00 AM - 8:30 AM: Check-in and breakfast
8:30 AM - 11:30 AM Program presentations |
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