Joanne Black is America’s leading authority on referral selling. A captivating speaker and an innovative seminar leader, Joanne is changing the business of sales. Her proven No More Cold Calling® system works: Referral selling generates revenue faster than any other business development method — while decreasing costs, acing out the competition, and gaining new clients more than 50 percent of the time.
Joanne is the author of NO MORE COLD CALLING™: The Breakthrough System That Will Leave Your Competition in the Dust (Warner Business Books). In this groundbreaking book, Joanne explains why cold calling and other ineffective prospecting techniques persist even though most salespeople know they don’t work. So why don’t more salespeople practice referral selling? Because there hasn't been a powerful system to guide them – until now.
Some of Joanne’s views are contrarian, and in the established school of traditional sales, considered heretical thinking. But for Joanne Black, and her clients, the only smart approach to client acquisition is referral selling. “Your clients can be your biggest competitive advantage,” she says. “They will be thrilled to refer you. Having your clients advocate for you is your strongest form of client acquisition and retention.”
Joanne began her career at Joseph Magnin, which was one of the leading fashion houses in the San Francisco Bay Area. It was there that she developed the mantra that's become the foundation of her extraordinary leadership ability: Doing something that has never been done before can be the best reason for doing it. “If you follow conventional wisdom, chances are you'll never have breakthrough ideas,” says Joanne.
After co-founding and operating a successful retail business while still in her twenties, Joanne moved on to sales management positions with Omega Performance, a financial services training and consulting firm, and The Forum Corporation, a global management, consulting and training company where she served clients including Advanced Micro Devices, Hewlett-Packard, Pacific Gas & Electric, Shell Oil, VISA, and Wells Fargo Bank.
True to her commitment and philosophy, Joanne has built her business solely on referrals. Her clients include Applied Communications, California State Automobile Association, Charles Schwab, Colliers International, KPMG, M3iworks, The Marlin Company, The Mechanics Bank, Tatum, and other premier companies.
Joanne Black is a member of the National Speakers Association and regularly speaks at sales and incentive meetings, sales conferences, and association meetings.
Joanne holds a B.A. in English from the University of California at Berkeley and a Certificate in Training and Human Resource Development, with Honors, from the University of California Extension. She is a former Instructor in the University of California Extension Business and Management program.
Joanne resides in the San Francisco Bay Area.
Joanne S. Black
No More Cold Calling®, LLC
336 Bon Air Center #399
Greenbrae, CA 94904
(415) 461-8763 phone | (415) 461-8764 fax
