The Newsletter of The Luxury Marketing Council of San Francisco
September, 2016

In This Issue

  • Huge $$$ Savings at the Treasury Friends and Family Wine Event
  • Office Manager Wanted - $80,000-150,000
  • Wine Guru Robert Parker Jnr. in Person
  • Helium Beer and Righteous Bud!
  • The Future of Luxury: Five Trends Reshaping Luxury Consumerism in 2017 and Beyond!


To lighten the mood, a collection of the crazy and zany

Very Funny! Sophmore Humor at its Best

Helium Beer
Watch the video

Barack Obama: The College Years
(“That’s Some Righteous Bud!”)
Watch the video
Warning: Some adult content


Luxe Job Board

Office Manager to Top Realtor Wanted - $80,000-150,000

The Krishnan Team is a top-producing real estate team at Paragon Real Estate Group and is in the top 1% of all agents in San Francisco.  Part of what keeps the team at the top of its game is constantly striving to provide better service and value to its clients.  
About the Role:
Ruth Krishnan is looking for a right-hand person who can help her effectively manage and execute operational and marketing duties and tasks. You will be working alongside a full-time professional team with two buyers’ agents and a buttoned-up office administrator. You will use your organizational expertise to keep everything humming smoothly.

Additional details can be found here



Special offers exclusively for members

The Wine Event
The Wine Event Sales starts Tuesday Oct 11th at 9am PST and runs through Oct 25th. Do not miss this chance to save up to 75% on amazing wines from brands such as Beringer, Sterling, Beaulieu Vineyards (BV), Etude, Penfolds, and Stags’ Leap -- and shipping is included on every purchase!  Orders are by the case (12 bottles per case).

This is your opportunity to gain access to some great LUXURY 90+ Wines, including an amazing Penfolds Grange vertical.  Stock up for Thanksgiving and Holiday gifts. Shop early as quantities are limited! Shopping the sale is easy!  
  1. Log onto
  2. If this is your first time on the site, click the “Sign Up Today” button located on the right
  3. Enter your information and create a password – start shopping!
  4. If you have used the site before, enter your user name, password and log in
  5. Forgot your log in information? No worries!  Click the “Forgot Your Username or Password” link and you will receive your information by email.
Be sure to type RON WETKLOW in the Referral box at the top of the customer info page at checkout. Simply start typing the name (first or last) and choose it from the drop down list.


Upcoming meetings & events to mark on your calendar


Matter of Taste

Wine critic Robert Parker Jnr. presents two days of wine glory—hosted dinners, master classes and winery tours featuring wine the world’s most acclaimed wineries and vineyards including Cheval Blanc, Sined Qua Non, Harlan Estates and more. Limited availability.

Additional details can be found here

Seven Days of Cabernet

HALL Introduces Appealing Cabernet Experiences for Each Day of the Week  
HALL Napa Valley has announced its lineup of specialty tour and tasting experiences that center around Cabernet Sauvignon. HALL’s two winery locations in St. Helena and Rutherford, aim to educate, engage and inspire guests to learn about and appreciate Cabernet Sauvignon in unique and diverse ways.

HALL has earned numerous 90+ point scores rated by the industry’s  top wine critics such as The Wine Advocate, Wine Spectator and Wine Enthusiast, cementing their place as a leading luxury Cabernet Sauvignon producer.


For details of HALL's St. Helena and Rutherford winery offerings, click here, visit  or call (707) 967-2626.



The inside scoop from members

The Luxury Marketing Council is Honored to Introduce its Newest Members

Scott Corridan Design
The core team at Scott Corridan Design represents over 80 years of design, management and construction experience. With particular expertise in design mastery, contract production and fulfillment, budget development and control, and project management, Scott Corridan leads a team of inspired and passionate design and management professionals. With 26 years of unparalleled expertise, Scott Corridan, Owner, Lead Designer, Executive Producer is known as one of the West’s most preeminent event and interior design producers.

E. & J. Gallo Winery
Founded by brothers Ernest and Julio Gallo in 1933 in Modesto, California, E. & J. Gallo Winery is the world's largest family-owned winery and the acclaimed producer of award-winning wines and spirits featured in more than 90 countries around the globe. The Gallo portfolio is comprised of more than 80 unique brands, including Premium offerings--Apothic, Carnivor, Columbia Winery, Ecco Domani, Edna Valley Vineyard, J Vineyards & Winery, Louis M. Martini, MacMurray Estate Vineyards, Mirassou, Souverain, Talbott Vineyards, and William Hill Estate, along with highly acclaimed imports, such as Alamos, Brancaia, La Marca, Las Rocas, Martín Códax, Whitehaven, and LUX Wines, including Allegrini and Pieropan.

tinyB Chocolates
Brazil. Bossa nova. Beaches. And now brigadeiros!  That’s the essence of tinyB chocolates that capture the excitement, romance and richness of Brazil in the magic of its favorite national chocolate treat. Luscious chocolate brigadeiros.

At its heart, tinyB is about the happy love story between Renata, a beautiful Brazilian chocolatier, and Andrei, a San Francisco tech entrepreneur. They fell in love, got married and started tinyB in their kitchen as a way to share their love for each other and for brigadeiros with San Francisco and the world. Renata’s special recipe heightens the chocolate intensity, without the bitterness of dark chocolate or the sweetness of extra sugar. Hand-dipped coatings offer a variety of sensational taste treats.


Joanne Zavlaris


Jeff Barnett

News From Alain Pinel

Joanne Zavlaris Appointed Career Development Director for North Bay
Joanne Zavlaris has been promoted to the position of Career Development Director for the North Bay. In her new role, Zavlaris will oversee career development, training, mentoring and coaching for both new and experienced APR agents in San Francisco, Sonoma, Marin and other parts of San Francisco’s North Bay area. In addition to her time as a Realtor, Zavlaris has more than 20 years’ experience in corporate and real-estate professional development and training in both the Marin and San Francisco markets. Most recently, Zavlaris served as the company’s office administrator and assistant sales manager for the company’s San Francisco-Buchanan office. She received an English degree from San Jose State University and holds industry certifications including Interwise and Spin Selling.

Jeff Barnett Named Vice Chair of National Association of Realtors Advisory Group
Jeff Barnett, vice president and regional manager for Alain Pinel Realtors, has been named vice chair of the National Association of Realtors (N.A.R.) Large Residential Firms Real Estate Advisory Group. The Large Residential Firms Real Estate Advisory Group, along with several other N.A.R. groups, is part the organization’s Realtor Leadership 2017 program. Led by 213 others like Barnett, the program, referred to by N.A.R. as its “Realtor Revolution,” is designed to help N.A.R.’s 1.2 million members successfully navigate a changing landscape of economic, demographic and technological innovations reshaping the nation’s $3.3 trillion residential and commercial real estate industry. Barnett joined Alain Pinel Realtors in 1991 after beginning his career in real estate in the late 1980s at Fox & Carskadon. As one of Alain Pinel Realtors’ original sales agents, Barnett rose quickly in the organization, eventually becoming vice president, regional manager and leading the firm’s Los Gatos office. Under Barnett’s leadership, the Los Gatos office has grown to more than 200 agents and well over one billion dollars in closed sales annually.

New Website Launched
Alain Pinel Realtors has launched a next generation website will allow users to access APR’s smart technology from anywhere and on any device, using sleek, modern and responsive design features. An intelligent property map search works the way people live, including commute times and school district information that are critical to today’s home buyers. The new website also offers dynamic, real-time market data that helps make it a complete, one-stop information source for both buyers and sellers.

Additional new features for the site include robust property detail pages, streamlined searches for users to more easily find APR offices, agents and listings, intuitive open house and new home listing searches, and community pages that include beautiful photography, video and background information to help buyers better appreciate the many lifestyle opportunities available in Northern California.

For prospective home buyers unfamiliar with certain locales, the site offers a new proximity search feature as a significant leap forward in real estate search.

A number of features included in the new website are designed to help promote the personal brand of the brokerage’s more than 1,400 Realtors, including agent-branded URL addresses and web pages that include biographical, contact and listing information.


Holly Welch


Inna Rubinchik

News from Zephyr Real Estate

Holly Welch Joins Marin Force
Holly Welch has joined the ranks of Zephyr Real Estate’s booming Marin office. Welch is an alumnus of the University of Arizona, where she majored in communications. She spent 10 years in sales and property management before making a logical transition to real estate. Welch is an active member of her community and has served on several boards including the Bay area Discovery Museum Council, Ross Valley Nursery Board and Kentfield Schools Foundation Board. A mother of three, she swam competitively in college and has taught Masters swim classes as well as triathlon training.


New Zephyr Website Launched
Zephyr’s website now presents a whole new level of easily-accessible and relevant details for the Bay Area real estate market.

Among the many added features, visitors can now share a search with a spouse, partner, friend or relative by using “Invite a Collaborator.” This feature provides instant email alerts (“It’s a Match!) when collaborators give a four or five rating to any property.
The website’s community descriptions have long-been at the cutting edge with information, videos, narratives and photography. Now 140+ community guides offer the latest trends, visuals, graphics and statistics, and that number continues to grow regularly.
The property search feature now extends well beyond San Francisco and Marin County and includes San Mateo, Sonoma, Napa, Alameda and Contra Costa counties.
Available property status is continually updated. Whether on desktop, tablet or mobile device, properties can be searched and saved with updates on any status changes.
Open house tours are now feature automatic driving directions. Planning and touring Sunday open houses is easy with filtered searches according to specifications. Multi-point directions are output and ready for customized home tour maps.

New Leasing Director Pacific Heights Office
Inna Rubinchik, a seasoned luxury leasing specialist, who has joined Zephyr as Leasing Director for the Pacific Heights Office. Rubinchik’s experience includes client placement in the Millennium, Lumina, Marlow, V20, One Bluxome, Vida, and 6 Mint, in addition to luxury single-family residences in San Francisco. Rubinchik specializes in listing and renting luxury property within San Francisco, and provides support and service to agents needing assistance in rental services for their clients.


Debbie Pannell Hegardt

News From Terra Firma Global Partners
Debbie Pannell Hegardt has joined the firm as a Senior Sales Associate and will serve residential real estate buyers and sellers throughout Sonoma County. She is based out of Terra Firma’s office in Santa Rosa. A third-generation Realtor® and Sonoma County resident most of her life, Ms. Hegardt has consistently been one of regions’ top-producing real estate agent since she started in the business 18 years ago. Before obtaining her real estate license, Debbie spent six years at a local title and escrow company learning all of the fundamentals of the homeownership process.


Michelle Pender

Pender Joins Paragon

Paragon Real Estate Group has announced that Michelle Pender has joined its San Francisco office as a Realtor Associate.  Prior to joining Paragon, Pender spent nearly five years building her business as a Coldwell Banker Previews luxury certified realtor at one of the top producing offices in San Francisco.  
After graduating from University of California with a double major in international relations and Japanese, Pender spent the first seven years of her career in finance, and is series 7 certified. Prior to her time at Coldwell Banker, she was the owner and instructor of a fitness company offering private personal training and boot camps and franchise owner of Baby Bootcamp, a stroller-based boot camps for new moms.



A collection of research, data and trend reports

The Future of Luxury: Five Trends Reshaping Luxury Consumerism in 2017 and Beyond!

"Affluence x Connectivity changes everything.
We all know that luxury is no longer simply about the supercar, the designer handbag and the expensive holiday (as desirable as they remain to many). After all, who needs a car at all when millions around the world now have their own on-demand driver? Rising affluence and the amazing lifestyles made possible by connectivity have shifted the frontiers of luxury. But to trace that shift, we need to understand one fundamental truth: at its heart, luxury has always been about STATUS."

Read the trend briefing here

From Paragon Real Estate

Where to Buy a Home in San Francisco for the Price You Want to Pay: 2016 YTD Report on Neighborhood Home Values

Read the report here


Median Home Price Update for San Francisco

Read the report here
From The Mark Company

The Mark Company is the authority on urban residential marketing and sales. Their method aligns buyer insights with developer goals to deliver unbeatable results.

Monthly Reports—August 2016

Trend Sheet for San Francisco—August 2016: Read the report here

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