Upcoming Events with LuxeSF

Deconstructing Luxury Wine: Strategies for Marketing & Branding

a ZOOM seminar
Tuesday, July 21st | 10.00 AM – 11.00 AM

 

Join LuxeSF for this compelling seminar presented by Peter Yeung and Dr. Liz Thach, MW, authors of the recently-published and highly-acclaimed book, Luxury Wine Marketing: The Art and Science of Luxury Wine Branding.

WHAT YOU WILL LEARN:

  • The size and scope of the global luxury wine market
  • The key attributes and characteristics of luxury consumers, including what they prefer in terms of wine style, branding, and marketing tactics
  • Examples of successful luxury wine brands (with wines priced and selling long-term for $100+ per bottle)
    The 5P+S Framework to implement a luxury wine strategy

FEATURING:

Peter Yeung

Peter Yeung (pronounced “young”) is a leading wine business consultant, developing strategic marketing plans and innovative marketing techniques for the wine industry, and host of the XChateau podcast, discussing unique perspectives on navigating the business of wine.  He was previously VP of Strategy & Business Development at Realm Cellars in Napa and Kosta Browne Winery in Sonoma, managing the allocation systems and business analytics functions.  Peter’s love of wine has led him to complete the Wine & Spirit Education Trust Diploma as well as the Culinary Institute of America’s Certified Wine Professional programs.  Born in California, Peter finished his MSc at the London School of Economics and BA at the University of California, Berkeley in Economics.

Liz Thach

Dr. Liz Thach, MW (pronounced “tosh”) is the Distinguished Professor of Wine and a Professor of Management at Sonoma State University where she teaches in both the undergraduate and Wine MBA programs. In addition, she is an award-winning author who has published over 150 articles and 8 wine books, including Call of the Vine, Wine – A Global Business and Wine Marketing & Sales. A fifth generation Californian, Liz finished her Ph.D. at Texas A&M and now lives on Sonoma Mountain where she tends a small hobby vineyard and makes pinot noir wine.  Liz obtained the distinction of Master of Wine (MW) in May of 2011.

TO REGISTER

  • To view the presentation, please RSVP and a secure ZOOM conference link will be forwarded to you prior to the program
  • This program is available without fee to all members and guests of LuxeSF

PRESENTING SPONSOR:

Frequently Asked Questions

Is there an admission fee for LuxeSF events?

With the exception of a small number of programs (e.g., Annual Boot Camps), there is no admission fee for LuxeSF partners.

Can partners bring a guest (s)?

Yes they can, but please note that on occasion, (e.g., high-demand events) a nominal admission fee will be applied for quests who are not partners.

How many events does LuxeSF conduct annually?

We conduct 25 + events annually in the form of standard monthly programs (75-150 in attendance), intimate industry roundtables (10-15 in attendance) and annual Boot Camps (300 + in attendance)

What is the format for meetings and events?

Meetings and events are traditionally held in the evening (Tuesday, Wednesday or Thursday) from 6.00-8.00 PM. The first hour is devoted to socializing and networking accompanied by fine wines and small bites. The second hour is devoted to business presentations, panel discussions, information sharing, roundtables, etc.

Luncheon meetings, traditionally industry roundtables, are also held from 12.00-2.00 PM.

LuxeSF recognizes that time is a precious commodity. Therefore all events start and end on time with strict adherence to time management and meeting discipline.

How am I advised about forthcoming events?

All events are promoted and advertised to our partner database via HTML email announcements that are normally sent 3 weeks prior to the event. Announcements and invitations for each event are sent three times (Save the Date + two reminders). A final reminder message including parking details is sent 48 hours prior to the event to all confirmed parties.

What is the RSVP procedure?

RSVP’s for all events are received and processed through Eventbrite. Those wishing to attend an event simply click on the “To RSVP” button featured in the HTML announcement/invitation. That will automatically bring up the Eventbrite registration page.

Are there any event rules and requirements that I should be aware of?
  • Every attendee (partners and their guests) must be pre-registered on Eventbrite
  • Unregistered, walk-in attendees may be refused admission given that most LuxeSF events are sold-out in advance
  • Guests must be accompanied by the partner who issued them the invitation
  • While we realize that some cancellations are unavoidable because of emergency situations or late-minute business demands, we ask for the courtesy of a minimum 48 hour notice of cancellation so that cancelled seating can be reassigned to waiting listees and adjustments can be made to costly catering orders
  • Dress code is business or business casual

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