Upcoming Events with LuxeSF

LuxeSF wishes to advise that upcoming events will continue to be held as online ZOOM meetings, and we anticipate face-to-face group assembly meetings will not happen for several months. The following ZOOM meetings are now open for registration. Watch your email for upcoming event announcement and RSVP details.

In Business, the Economy, and Life Itself
Thursday, November 18th | 10.00 AM – 11.00 AM
A ZOOM Meeting

While everyone’s attention since March 2020 has been in COVID-related survival mode – relating to personal health, finances, business affairs, family and friends, leisure, travel – all the fundamentals of existence itself, the realization is now setting in that life going forward – call it “life + COVID” — will see a degree of normalcy restored, albeit not without some inconvenience, deprivation and adjustment.

Of greater significance are the systemic lifestyle changes that are too early to fully comprehend, but loom clearly on the near horizon. Researchers are already taking note of the canaries in the mine shaft –the desire of the national workforce to work fully or partially from home; the dissatisfaction of poorly paid, overworked and under-appreciated service workers who have learned, that in a post-COVID world, superior employment alternatives exist; the relearned appreciation of the truly important things in life — family, friends, hearth and home, spiritual comfort, even pets.

What does all of this mean? No one knows with any degree of certainty, certainly not the traditional purveyors of direction and authority — the media, economists, sociologists, politicians or even the clergy. But the forward-thinking marketer will accept the fact that tectonic shift is inevitable, and in order to prepare for the “new, new normal”, now is the time to begin the discussion, read the tea leaves and establish a platform that will provide security and success while the majority, mired in a mindset that fails to acknowledge the change that lies ahead, will flounder in their ignorance and intransigence.

In what will be one of the most important and significant events of the year, LuxeSF has assembled a powerful panel of futurists and researchers who will provide insight as to what shape the “new, new normal” will appear, and how best to reconfigure business practices in order to satisfy the changing needs and buying behavior of consumers.


Executive Director
Marketing Research
Institute International    

Sports and Leisure Research Group
Principal Analyst, Retail & Ecommerce Insider Intelligence    

Travel & Hospitality Analyst
Morning Consult

Frequently Asked Questions

Is there an admission fee for LuxeSF events?
With the exception of a small number of programs (e.g., Annual Boot Camps), there is no admission fee for LuxeSF partners.
Can partners bring a guest (s)?
Yes they can, but please note that on occasion, (e.g., high-demand events) a nominal admission fee will be applied for quests who are not partners.
How many events does LuxeSF conduct annually?
We conduct 25 + events annually in the form of standard monthly programs (75-150 in attendance), intimate industry roundtables (10-15 in attendance) and annual Boot Camps (300 + in attendance)
What is the format for meetings and events?

Meetings and events are traditionally held in the evening (Tuesday, Wednesday or Thursday) from 6.00-8.00 PM. The first hour is devoted to socializing and networking accompanied by fine wines and small bites. The second hour is devoted to business presentations, panel discussions, information sharing, roundtables, etc.

Luncheon meetings, traditionally industry roundtables, are also held from 12.00-2.00 PM.

LuxeSF recognizes that time is a precious commodity. Therefore all events start and end on time with strict adherence to time management and meeting discipline.

How am I advised about forthcoming events?
All events are promoted and advertised to our partner database via HTML email announcements that are normally sent 3 weeks prior to the event. Announcements and invitations for each event are sent three times (Save the Date + two reminders). A final reminder message including parking details is sent 48 hours prior to the event to all confirmed parties.
What is the RSVP procedure?
RSVP’s for all events are received and processed through Eventbrite. Those wishing to attend an event simply click on the “To RSVP” button featured in the HTML announcement/invitation. That will automatically bring up the Eventbrite registration page.
Are there any event rules and requirements that I should be aware of?
  • Every attendee (partners and their guests) must be pre-registered on Eventbrite
  • Unregistered, walk-in attendees may be refused admission given that most LuxeSF events are sold-out in advance
  • Guests must be accompanied by the partner who issued them the invitation
  • While we realize that some cancellations are unavoidable because of emergency situations or late-minute business demands, we ask for the courtesy of a minimum 48 hour notice of cancellation so that cancelled seating can be reassigned to waiting listees and adjustments can be made to costly catering orders
  • Dress code is business or business casual

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