Upcoming Events with LuxeSF

2019 Wineries Boot Camp

The 2019 Wineries Boot Camp

Thursday March 28th 2019 | 9.00 AM – 1.30 PM
Lincoln Theater

LuxeSF is proud to present its 7th Annual Wineries Boot Camp. More than 300 marketing, sales and hospitality managers and operating staff, representing 100+ Napa and Sonoma wineries will be in attendance. The Boot Camp provides a networking and corridor-talk environment that remains unrivaled and eclectic program content that addresses today’s tumultuous wine industry environment.

Why can't we find good people - LuxeSF Wineries Boot Camp program

We dissect the systemic and critical staff shortage in wine country in a search for causes and solutions – with a panel of experts who present differing takes on the problem.


Kerry Andrews, Founder, Napa Valley Hospitality Forum & Director, Peju Tasting Room & Business Development
Chris Canning, Mayor of Calistoga & former Executive Director, Calistoga Chamber of Commerce
Tim Carl, Columnist, Napa Valley Register
Elizabeth Grillos, Area Director of Sales and Marketing, The Estate Yountville
David Newlin, President, Newlin & Associates
Tracy Sweeney, Vice President, Cellar Doors & Employee Stores, Treasury Wine Estates

Designing the ultimate tasting room

 We put an esteemed architect and two renowned interior designers to the test, none of whom has designed for a winery in their previous lives. The challenge – design a winery tasting room that would appeal to the visitor – without the shackles of conventional wisdom or owner vanity. They’ll present their design concepts on the screen for all to see and critique. Be prepared for surprise.

John Keleher presents at The 2019 Wineries Boot Camp

Community Benchmark Founder, John Keleher returns with his perspicacious take on DTC sales in 2018, and with predictions for the year ahead. Community Benchmark’s analysis of month-to-month tasting room performance, based on actual data reporting by competitive wineries, addresses an immutable truth — understanding how your metrics compare with other wineries like yours is critical.

 Mind probe research for wineries The 2019 Wineries Boot Camp program

In partnership with the sensory experts, Senspoint and Thimus, an international leader in neuroscience and consumer biometrics, we strap on miniaturized mind probes, visit Napa and Sonoma wineries, and capture instantaneous biometric feedback about the experiences without the reporting filters and errors that accompany most winery experience research.

Rising Wine Star Awards The 2019 Wineries Boot Camp

The Rising Wine Star awards return to acknowledge wine industry practitioners who epitomize the new generation changing the face of the wine industry in California.

Winery of the Year: Based on brand distinction and rising industry buzz
Winemaker of the Year: An up-and- coming winemaker making a fresh impact
Wine Marketer of the Year: For new ideas and innovative thinking in wine industry marketing
The Wine Community Service Award:A wine industry organization or supporter rising to the challenge
The Winery Hospitality & Guest Relations Award: A winery or winery staff-member who is setting a new standard

celebrity wines 2019 wineries boot camp

Can the rich, famous or influential make the successful transition to winery owner? Is celebrity stardom reflected in the quality of their wines?  You be the judge as we sample a stellar line-up that includes:

  • Brad Pitt & Angelina Jolie (Miraval)
  • Jim Nantz (The Calling)
  • Guy Fieri (Hunt & Ryder)
  • Yao Family Wines (Napa Crest)
  • John Legend & Jean Charles Boisset (LVE)
  • And more to be announced
Make mine a magnum, large format wines, 2019 Wineries Boot Camp

Bring your large formats and we’ll put them on display in our “Big Bottle Gallery”. Don’t panic! They’re just for display, and you’ll be able to take them with you when you leave. Consider it an art gallery for the day and your formats are the prized exhibits for all to see. All size formats encouraged – Magnum (1.5 L), Jeroboam (3 L), Methuselah (6 L), Salmanazar (9 L), Balthazar (12 L), Nebuchadnezzar (15 L) and Melchior (18 L).

Lincoln Theater
100 California Drive
Yountville, CA 94599


  • This event is open to all interested parties
  • Admission fee: $70 per person
  • Reservations made for 3 or more attendees (on the same booking) from the same winery, company or organization, an additional 10% discount per attendee will apply
  • Admission fee includes attendance at all program sessions, coffee, pastries and refreshments, Eventbrite registration fees…and the bonus offers
  • No ticket refunds will be issued after March 21st 2019

*Program content is subject to change

To reserve your seat, click the RSVP button or call 415.332.1085

Presenting Sponsors:

Frequently Asked Questions

Is there an admission fee for LuxeSF events?

With the exception of a small number of programs (e.g., Annual Boot Camps), there is no admission fee for LuxeSF partners.

Can partners bring a guest (s)?

Yes they can, but please note that on occasion, (e.g., high-demand events) a nominal admission fee will be applied for quests who are not partners.

How many events does LuxeSF conduct annually?

We conduct 25 + events annually in the form of standard monthly programs (75-150 in attendance), intimate industry roundtables (10-15 in attendance) and annual Boot Camps (300 + in attendance)

What is the format for meetings and events?

Meetings and events are traditionally held in the evening (Tuesday, Wednesday or Thursday) from 6.00-8.00 PM. The first hour is devoted to socializing and networking accompanied by fine wines and small bites. The second hour is devoted to business presentations, panel discussions, information sharing, roundtables, etc.

Luncheon meetings, traditionally industry roundtables, are also held from 12.00-2.00 PM.

LuxeSF recognizes that time is a precious commodity. Therefore all events start and end on time with strict adherence to time management and meeting discipline.

How am I advised about forthcoming events?

All events are promoted and advertised to our partner database via HTML email announcements that are normally sent 3 weeks prior to the event. Announcements and invitations for each event are sent three times (Save the Date + two reminders). A final reminder message including parking details is sent 48 hours prior to the event to all confirmed parties.

What is the RSVP procedure?

RSVP’s for all events are received and processed through Eventbrite. Those wishing to attend an event simply click on the “To RSVP” button featured in the HTML announcement/invitation. That will automatically bring up the Eventbrite registration page.

Are there any event rules and requirements that I should be aware of?
  • Every attendee (partners and their guests) must be pre-registered on Eventbrite
  • Unregistered, walk-in attendees may be refused admission given that most LuxeSF events are sold-out in advance
  • Guests must be accompanied by the partner who issued them the invitation
  • While we realize that some cancellations are unavoidable because of emergency situations or late-minute business demands, we ask for the courtesy of a minimum 48 hour notice of cancellation so that cancelled seating can be reassigned to waiting listees and adjustments can be made to costly catering orders
  • Dress code is business or business casual

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